Company Description
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, (https://www.linkedin.com/company/abbvie/) Facebook, Instagram (https://www.instagram.com/abbvie/) , X (https://twitter.com/abbvie) and YouTube. (https://www.youtube.com/user/AbbVie)
Job Description
Join AbbVie's innovative oncology marketing team and help us deliver a truly omni-channel experience that drives engagement and value for customers across a rapidly evolving landscape. Our highly talented marketing professionals at AbbVie orchestrate impactful brand strategies, lead cross-functional teams, and develop customer-centric messaging that resonates across digital and traditional channels. Marketing roles at AbbVie are dynamic and multi-dimensional, influencing every aspect of our business. It's an exciting time to join AbbVie's expanding oncology team as we strive to make a remarkable impact on the lives of people affected by cancer. Be part of an inclusive AbbVie Oncology culture that values trust, personal growth, and collective achievement. AbbVie Oncology empowers you to pursue your interests and fulfill your professional goals.
The Marketing Manager II for VENCLEXTA leads the design, development, and execution of integrated omni-channel commercial strategies to maximize brand performance. With a focus on the Health Care Provider (HCP) audience, this role partners cross-functionally across AbbVie's commercial organization to deliver cohesive, indication-specific customer journeys.
The Marketing Manager drives best-in-class, multi-modal engagement by strategically leveraging digital and emerging channels to meet evolving stakeholder needs. Through strong cross-functional partnerships and agency collaboration, this role ensures seamless campaign execution and a consistent brand experience across platforms. While the role does not have direct reports, it requires influential leadership, strategic prioritization, and the ability to align integrated teams toward shared objectives.
Key Responsibilities Include:
Co-develop annual brand strategy with an integrated omni-channel approach
Design and execute coordinated marketing tactics that unify digital and non-personal touchpoints to deliver a seamless HCP experience
Partner with Sales, Medical, Market Access, and cross-functional stakeholders to execute highly integrated launch and promotional initiatives
Lead project management across timelines, budgets, and agency resources to ensure efficient campaign delivery
Leverage analytics and marketing mix insights to evaluate performance and optimize channel effectiveness and ROI
Develop engagement strategies across web, email, virtual events, social and digital media
Equip the field force with aligned materials and communications that enhance customer engagement
Conduct field visits and incorporate insights into customer journey refinement
Drive agency and partner collaboration to ensure strategic alignment and flawless execution
Synthesize market research and performance analytics to inform ongoing strategy and innovation
Qualifications
5+ years of pharmaceutical marketing/omni-channel campaign experience
Demonstrated expertise in planning and executing integrated marketing across digital and traditional channels, with focus on HCP engagement
Strong independent drive and strategic problem-solving skills
3-5 years leading independent, cross-functional, or omni-channel projects
Exceptional written and verbal communication skills
Proficient in marketing analytics, ROI measurement, and budget management for omni-channel initiatives
Bachelor's Degree required
Collaborative, communicative, and team-oriented
Analytical acumen and business insight for optimizing omni-channel investments
Proven ability to lead through influence within a matrixed environment
Strong partner management and stakeholder engagement skills
Comfortable working at a fast pace and adapting in a dynamic, matrixed organization
Preferred:
Previous experience in Hematology-Oncology
Experience launching and promoting brands in an omni-channel @context
Pharmaceutical sales or cross-channel field experience
Experience with joint venture/partnership marketing
Strong presentation and PowerPoint skills
Track record managing multiple agencies and collaborating on multi-channel strategies
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ?
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ?
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.?
This job is eligible to participate in our short-term incentive programs. ?
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law. ?
?
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.? Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
Salary: $USD - $USD
