About Us:
Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint to stop threats, prevent data loss, and build resilience across their people and AI workflows. Our mission is simple: safeguard the digital world and empower people to work securely and confidently. Join us in our pursuit to defend data and protect people.
How We Work:
At Proofpoint you'll be part of a global team that breaks barriers to redefine cybersecurity guided by our BRAVE core values:
Bold in how we dream and innovate
Responsive to feedback, challenges and opportunities
Accountable for results and best in class outcomes
Visionary in future focused problem-solving
Exceptional in execution and impact
The Role
We are seeking a highly analytical and commercially minded Senior Manager of Marketing Science to drive ICP modeling, lead quality optimization, multi-touch attribution, and intent-driven growth strategy in a fast-scaling AI-driven B2B organization.
This is a hands-on role for a technical leader who can build advanced models while directly shaping go-to-market strategy. You will partner closely with Marketing, Sales, Product, and IT to ensure targeting, scoring, attribution, and investment decisions are grounded in scalable data architecture, predictive analytics, and incremental impact measurement.
Your work will define how we identify, prioritize, and convert high-value accounts - and how we accurately measure marketing's true influence across complex enterprise buying journeys.
Your day to day
Develop and continuously refine Ideal Customer Profile (ICP) models using firmographic, technographic, behavioral, and product usage data centralized in Snowflake
Build predictive lead and account scoring models leveraging SFDC, Marketo, product telemetry, and third-party intent vendor data
Design and maintain multi-touch attribution (MTA) models using Snowflake as the centralized source of truth
Integrate first-party behavioral data and third-party intent vendor signals into predictive pipeline models
Build scalable ELT pipelines in partnership with IT and Data Engineering to ingest and standardize marketing and intent data Develop and maintain data models (dbt or similar) to standardize marketing and revenue reporting layers
Write advanced SQL in Snowflake across marketing, CRM, product, and revenue datasets
Develop predictive models in Python (or R) leveraging warehouse-scale datasets
Design and analyze A/B tests and incrementality experiments to distinguish correlation from causation
Build pipeline forecasting models incorporating ICP fit, engagement velocity, and intent signals
What you bring to the team:?
8-10+ years of experience in marketing science, growth analytics, or B2B data science
Advanced SQL proficiency with hands-on experience in Snowflake
Strong Python (or R) experience for predictive modeling and statistical analysis
Familiarity with ELT/ETL tools (e.g., dbt, Fivetran, Airflow, or similar)
Proven experience building predictive lead and account scoring models
Experience designing or evolving multi-touch attribution frameworks
Experience integrating and operationalizing third-party intent vendor data
Strong statistical foundation (experimentation design, regression, causal inference)
Experience across Marketo, SFDC, Snowflake
Preferred
Experience modeling marketing and revenue data within modern cloud data stacks
Familiarity with ABM measurement and buying group analytics
Experience in AI-native or data-centric B2B SaaS environments
Background supporting annual planning and board-level reporting
What Success Looks Like
A data-validated ICP model embedded in marketing and sales workflows
Predictive lead and account scoring models that measurably improve pipeline efficiency and win rates
Multi-touch attribution models built on Snowflake and trusted for executive budget decisions
Intent signals fully integrated into CRM and campaign orchestration systems
Scalable, well-documented marketing data pipelines that support reliable reporting and advanced modeling
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Why Proofpoint?
At Proofpoint, we believe that an exceptional career experience includes a comprehensive compensation and benefits package. Here are just a few reasons you'll love working with us:
Competitive compensation
Comprehensive benefits
Career success on your terms
Flexible work environment
Annual wellness and community outreach days
Always on recognition for your contributions
Global collaboration and networking opportunities
Our Culture:
Our culture is rooted in values that inspire belonging, empower purpose and drive success-every day, for everyone.
We encourage applications from individuals of all backgrounds, experiences, and perspectives. If you need accommodation during the application or interview process, please reach out to accessibility@proofpoint.com .
How to Apply
Interested? Submit your application along with any supporting information- we can't wait to hear from you!
Consistent with Proofpoint values and applicable law, we provide the following information to promote pay transparency and equity. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets as set out below. Pay within these ranges varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate. The range provided may represent a candidate range and may not reflect the full range for an individual tenured employee. This role may be eligible for variable compensation and/or equity. We offer a competitive benefits package, including flexible time off, a comprehensive well-being program with two paid Wellbeing Days and two paid Volunteer Days per year, plus a three-week Work from Anywhere option.
Base Pay Ranges:
SF Bay Area, New York City Metro Area:
Base Pay Range: 166,500.00 - 244,200.00 USD
California (excludes SF Bay Area), Colorado, Connecticut, Illinois, Washington DC Metro, Maryland, Massachusetts, New Jersey, Texas, Washington, Virginia, and Alaska:
Base Pay Range: 136,200.00 - 199,760.00 USD
All other cities and states excluding those listed above:
Base Pay Range: 124,100.00 - 182,050.00 USD
Proofpoint has been honored with six Best Places to Work Awards in 2024 by workplace culture leader Comparably, including Best Company Career Growth, Best Company Outlook, Best Global Culture, Best Engineering Teams, Best Sales Teams, and Best HR Teams.
We are the leader in human-centric cybersecurity. Half a million customers, including 87 of the Fortune 100, rely on Proofpoint to protect their organizations. We're driven by a mission to stay ahead of bad actors and safeguard the digital world. Join us in our pursuit to defend data and protect people.
Our BRAVE Values:
At Proofpoint, we are BRAVE in everything we do, and our values aren't just words-they shape how we work, collaborate, and grow.
We seek people who are bold enough to challenge the status quo, responsive in the face of ever-evolving threats, and accountable for delivering real impact.
We value those with a visionary mindset who anticipate what's next and push cybersecurity forward, and we celebrate exceptional execution that ensures we continue to defend data and protect people.
Proofpoint is an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.
Find your network, your allies, and your biggest fans. We know that work is simply better when you're surrounded by people who inspire you-who share ideas, cheer you on, and genuinely want to see you succeed. That's why we offer social circles, sponsored networks, and connection points across teams and time zones-to help you find your people, build your community, and thrive together.
This isn't just a job-it's a mission to protect people and defend data in a world that never slows down. We're building the future of human-centric cybersecurity, and that future belongs to all of us. We take ownership, move fast, and hold ourselves accountable-because that's what it takes to stay ahead. And we do it together, winning as one.
Be empowered to reach your full potential through meaningful challenges and personalized support-designed around you and your goals. Whether you're growing as a leader or leveling up from great to exceptional as an individual contributor, we're here to help you get there.
Proofpoint is an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.
