ABM Digital Manager

PitchBook Data • New York, NY • 1h ago

At PitchBook, a Morningstar company, we are always looking forward. We continue to innovate, evolve, and invest in ourselves to bring out the best in everyone. We're deeply collaborative and thrive on the excitement, energy, and fun that reverberates throughout the company.Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means there's going to be some ambiguity along the way, but we excel when we challenge ourselves. We're willing to take risks, fail fast, and do it all over again in the pursuit of excellence.If you have a good attitude and are willing to roll up your sleeves to get things done, PitchBook is the place for you. About the Role:The Marketing team at PitchBook is critical to fueling the company's growth by utilizing a variety of strategies to support our sales and customer success departments to grow and retain our client base. The Marketing team is responsible for all demand generation efforts by executing engaging campaigns and effective product marketing strategies and attending client and trade-show events. The Marketing team is also responsible for promoting the PitchBook brand and managing internal communications.As the ABM Digital Manager, you'll play a pivotal role within the Performance Marketing team to strategize and execute Account Based Marketing for PitchBook's sales pipeline focused on high value accounts. This role develops and executes high-performing, best in class B2B paid media campaigns that fully align to our business's overall go to market strategy. Reporting to the Group Manager, Performance Marketing, the ideal candidate has a growth mindset and is passionate about digital marketing efforts that impact revenue. You will be responsible for accelerating business growth by building personalized marketing campaigns in partnership with cross-functional teams in Sales, Customer Success, Marketing Operations, and Creative.Primary Job Responsibilities:Own the development, execution, and optimization of ABM programs focused on customer expansion, new business, and retention goalsBuild and manage comprehensive ABM campaign strategies, including audience segmentation, personalized content, and channel mix planning (display, paid social, content syndication, and landing experiences)Analyze and report on campaign performance, delivering insights and recommendations to drive continuous program improvementsPartner closely with Creative, Content, Sales, and Customer Success teams to create messaging, assets, and playbooks tailored to key accountsMaintain and refine account and contact databases to ensure precise targeting across campaigns; collaborate with Operations to support data hygiene and reportingManage external vendors and partners to deliver campaign components on time and on budgetLead A/B testing strategies across creative, landing pages, and channels to optimize engagement and conversion outcomesDevelop and share regular reporting cadences (weekly, monthly, quarterly) to key stakeholders, summarizing performance trends, learnings, and opportunitiesContribute to the evolution of the ABM strategy by identifying new platforms, tactics, and best practicesSupport the vision and values of the company through role modeling and encouraging desired behaviorsParticipate in various company initiatives and projects as requestedSkills and Qualifications:Bachelor's degree4+ years of digital marketing experience, paid media, demand generation, or ABMHands-on expertise with key media platforms including LinkedIn, Facebook, programmatic display, content syndication, and CRM/marketing automation systems (e.g. Salesforce, Marketo)Strong analytical skills with a data-driven mindset: ability to analyze campaign performance, generate insights, and make optimization recommend

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