Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role...
This position is responsible for planning, developing, and executing marketing campaigns for priority DC publishing titles across all channels, including Direct, Book, Mass, Library, Academic, and International markets. The position leads cross-promotional initiatives with internal teams and external partners and provides strategic support to DC's distribution partners to maximize title visibility and sales.
Your Role Accountabilities...
Partner with the Director, Marketing in the development, management, and execution of all marketing plans for the Direct, Book, Mass, Library, and International markets. Work closely with Marketing, Sales, Editorial, Digital, Social, and Publicity teams to ensure marketing plans are strategic, holistic, and aligned with sales and audience-growth goals.. Regularly present marketing plans and post-mortems to all project stakeholders.
Manage and oversee the development of marketing support materials and marketing campaigns for priority projects (i.e. periodicals, graphic novels, collected editions), including but not limited to commercials/trailers, print ads, physical and digital promotional items, social media graphics/posts, online advertising assets, catalogs, title information sheets, samplers and more. Partner with distribution partners to ensure all marketing requirements are fulfilled.
Manage DC's trade show booth and marketing presence (physical and/or virtual), in coordination with the Manager, Events. Partner with the Sales team to support participation at trade meeting events. Support DC's presence at consumer conventions with corresponding marketing campaigns and promotional items.
Partner with the Director, Marketing to ensure all expenses remain within budget. Provide marketing budget estimates and rationale as part of the Greenlight process.
Lead, mentor, and develop a high-performing team by setting goals and priorities, providing clear direction, delivering ongoing feedback, and ensuring team members execute against all marketing plans and deliverables. Manage and Perform other duties as assigned.
Qualifications & Experience...
At least six (6) years of experience in publishing, marketing, and/or sales required.
At least two (2) years of experience in comic book publishing required.
Experience leading and managing teams is strongly preferred.
Bachelor's degree in a related field or equivalent experience required.
Must have the ability to communicate effectively and tactfully (both verbally and in writing) with individuals and groups at all levels of the organization, as well as with external stakeholders (such as vendors.)
Must have the ability to successfully work in a team environment and interact with other people.
Must have the ability to organize, work well under time constraints, meet deadlines, and manage multiple tasks and project elements simultaneously.
Must have the ability to pay close attention to details and handle confidential material.
Intermediate to advanced proficiency using Microsoft Office software (such as Word, Excel, PowerPoint, and Outlook) and Adobe Creative Cloud software (such as Acrobat, Photoshop, and InDesign) required.
Knowledge of DC core comic book mythologies, characters, terminology, and IP strongly preferred.
Knowledge of publishing and the comic book industry preferred.
Must be able to travel as needed approximately 15% of the time.
Must have the flexibility to respond to occasional off-hours (nights and weekends) business needs.
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page (https://careers.wbd.com/global/en/accessibility) for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $73,500.00 - $136,500.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
If you're a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
