Channel Marketing Intern

Generac Power Systems • Pewaukee, WI • 5h ago

We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac's history, we've been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

The Channel Marketing Intern will gain valuable exposure and experience across nearly all elements of the marketing function and marketing communications for Generac products and services. The Marketing Intern role will partner with the Channel Marketing Manager and team in executing marketing projects, supporting cross-functional teams such as Sales and Product Management, and contributing to the development of marketing materials and campaigns. The Channel Marketing Intern will gain valuable experience in project management, messaging development, program management and marketing communications with visibility across the broader organization.

This position is based onsite at our Pewaukee, WI office. It is a Summer 2026 internship role with potential to work parttime during the academic year.

Primary Responsibilities:

Support the development of multi-channel marketing plans and materials, assisting in the creation of sales enablement content such as emails, presentations, and brochures.

Assist in submitting, reviewing and editing marketing materials to ensure consistency and quality for digital and print assets.

Aid in the execution and administration of Co-Op programs across multiple channels, including data tracking and reimbursement processing.

Help maintain and organize channel marketing resources for partners, ensuring easy access and maximum utilization.

Learn to analyze and report on marketing performance using tools like Salesforce Marketing Cloud, SAP CRM, and Excel, under the guidance of senior team members

Minimum Qualifications:

Currently pursuing a Bachelor's or Master's degree in Business, Marketing, Communication or similar field

The ability to work a minimum of 12-15 hours per week year-round and full-time during summer and school breaks

Ability to work independently and collaboratively

Strong organization and project management skills, with the ability to handle multiple priorities

Creative thinking in developing marketing strategies in a B2B environment

Takes initiative and assumes ownership of tasks and projects

Fast learner and able to adapt to new situations

Eager to develop new skills, technologies, and industry trends

Preferred Qualifications:

Sophomore status or above in the degree-seeking program

Strong computer skills in the Microsoft Office Suite

Strong writing and communication skills

Working knowledge of basic graphic design skills

Previous working or volunteer experience

Involvement and leadership in extra-curricular campus activities or non-profit organizations.

Knowledge, Skills and Abilities:

Demonstrates relentless drive and determination to achieve success

Passionate about learning new skills & incorporating them into workflow

Ability to work with cross-functional team

Must be detail oriented

Professional manner and personal maturity

Strong organization and time management skills

Solid quantitative skill set and the ability to analyze, think and communicate with well-supported data

Strong problem-solving skills

Strong verbal and written communication competencies

Work Environment:

The role would typically involve working in an office environment with occasional remote work possibilities. The intern should be comfortable working in a fast-paced environment and adapting to changing priorities.

Duration and Compensation:

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