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SELF Loan Marketing Manager - OHE Manager

State of Minnesota • Saint Paul, MN • 2h ago

Working Title: SELF Loan Marketing Manager

Job Class: OHE Manager

Agency: Office of Higher Education

Job ID: 92106

Location: St Paul

Telework Eligible : Yes

Full/Part Time : Full-Time

Regular/Temporary: Unlimited

Who May Apply: Open to all qualified job seekers

Date Posted: 02/14/2026

Closing Date: 03/06/2026

Hiring Agency/Seniority Unit: Office of Higher Education / OHE Manager

Division/Unit: SELF Loan Division

Work Shift/Work Hours: Day Shift

Days of Work: Monday - Friday

Travel Required : No

Salary Range: $35.66 - $49.31 / hourly; $74,458 - $102,959 / annually

Classified Status: Unclassified

Designated in Connect 700 Program for Applicants with Disabilities (https://mn.gov/mmb/careers/diverse-workforce/people-with-disabilities/connect700/) : No

The work you'll do is more than just a job.

At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well-being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.

The SELF Loan Marketing Manager creates and owns all marketing and communications strategies and execution for the suite of SELF Loan Programs, SELF Student Success Programs, and other Minnesota Office of Higher Education (OHE) programs as assigned. This position develops comprehensive, data-driven marketing plans and oversees paid and organic digital campaigns, website and social media strategy, direct mail, email marketing, and CRM initiatives, event promotion, and creative development, partnering with internal teams and external vendors.

The incumbent has an entrepreneurial mindset and independently implements and evaluates integrated campaigns to increase program awareness, strengthen stakeholder engagement, and drive statewide participation. Through strategic planning, analytics and performance reporting, budget management, and cross-agency collaboration, this role ensures initiatives advance OHE's mission and support equitable outreach to traditionally underserved communities.

Minimum Qualifications

To facilitate proper crediting, please ensure that your resume/application clearly describes your experience in the areas listed below, and indicate the beginning and ending month and year for each job held:

Four (4) years experience developing, executing and analyzing a complex organization's marketing efforts. A degree is not required, having any of the degrees below will count toward the necessary months of experience:

Master's Degree in marketing, communications, graphic design, business, public administration, or other related field will count towards 18 months experience.

Bachelor's Degree in marketing, communications, graphic design, business, public administration, or other related field will count towards 12 months experience.

Associate's Degree in marketing, communications, graphic design, business, public administration, or other related field will count towards 6 months experience.

Three (3) years experience in implementing effective digital marketing campaigns via social media (Facebook, Instagram, LinkedIn, YouTube, Twitter, etc.), emails, and newsletters on behalf of an organization.

Ability to plan, develop, and coordinate multiple projects simultaneously while meeting deadlines in a collaborative setting.

Advanced skills with communications tools like Microsoft Office, Google Analytics, Google Advertising, CMS, and email marketing platforms.

Ability to work effectively with a wide range of constituencies in diverse communities.

Preferred Qualifications

One (1) year experience in student loan marketing.

One (1) year supervisor experience.

Prepare reports and presentations for leadership of current marketing efforts and the success of those efforts.

Bachelor's or Master's Degree in marketing, communications, graphic design, business, public administration, or other related field.

Five (5) years experience with hands-on marketing campaign and project creation, management, budgeting, and execution.

Experience making documents accessible.

Event planning experience.

Demonstrated ability to work independently.

Physical Requirements

Ability to position self and move sufficiently to perform repetitive tasks.

Maintain a stationary position for long periods of time.

Ability to carry up to 25 pounds of weight on an infrequent basis.

Additional Requirements

SEMA4 Records Check (applies to current and past state employees only)

Criminal History Check

Employee Reference Check

Social Security Verification

AN EQUAL OPPORTUNITY EMPLOYER

Minnesota State Colleges and Universities is an Equal Opportunity employer/educator committed to the principles of diversity. We prohibit discrimination against qualified individuals based on their race, sex, color, creed, religion, age, national origin, disability, protected veteran status, marital status, status with regard to public assistance, sexual orientation, gender identity, gender expression, or membership in a local commission as defined by law. As an affirmative action employer, we actively seek and encourage applications from women, minorities, persons with disabilities, and individuals with protected veteran status.

Reasonable accommodations will be made to all qualified applicants with disabilities. If you are an individual with a disability who needs assistance or cannot access the online job application system, please contact the job information line at 651-259-3637 or email careers@state.mn.us . Please indicate what assistance is needed.

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