Marketing Data & Analytics Manager

Creative Circle • New York, NY • 1h ago

Our client, a large arbitration company, is looking for a freelance Marketing Data & Analytics Manager to join their team on a freelance basis with the possibility of converting to full time. This person will freelance for 6-9+ months with the potential to convert full-time. This person will be expected to go onsite 1 day/month in their Manhattan office. As the Marketing Data & Analytics Manager, you will own the strategy, structure, and quality of all marketing and growth data. The Marketing Data & Analytics Program Manager will be focused on defining how data will be tracked, modeled, and interpreted across the business. The Marketing Data & Analytics Program Manager will be serving as the connective tissue between the Marketing, Product, RevOps, Analytics, and Engineering teams.The Marketing Data & Analytics Manager will be responsible for: - defining event taxonomy, naming conventions, and KPI aligned tracking plans- owning the Google Tag Manager architecture and governance- defining GA4 events, parameters, and conversions- QA tracking and collaborating with engineering to resolve issues as needed- defining lifecycle stages, funnel logic, and attribution methodology- designing data flows between Salesforce, marketing platforms, and analytics- establishing field mappings, data standards, and overall data quality rules- partnering with RevOps and Marketing Ops to maintain data hygiene- translating stakeholder questions into structured data requirements- defining source of truth KPIs and reporting logic- partnering with Analytics to ensure dashboards reflect accurate data- identifying discrepancies between reported metrics and actual business behavior- serving as the primary point of contact for all tracking and data requests- prioritizing instrumentation and integration work based on business impact- producing clear technical specifications and documentation.- managing cross team dependencies across Marketing, Product, Data, and Engineering.REQUIREMENTS: - 4+ years working in data product, analytics, growth, or marketing operations- strong experience working in Google Tag Manager- strong knowledge of GA4 and debugging as well as defining API integrations and data flows- working knowledge of Salesforce data structures and lifecycle / attribution models as well as reading and writing SQL- strong documentation and communication skills - able to push back on ineffective tracking ideas as neededIn this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.BenefitsCreative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service. Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also: Email your resume in Word to: sarah.turner@jobalert.creativecircle.comPlease do NOT change the email subject line in any way. You must keep the JobID: : SM23-1977020 -- in the email subject line for your application to be considered.* Sarah Turner - Senior Recruiter For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STE

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