Digital Marketing Manager, NextGen Label

Warner Music Group • New York, NY • 2h ago

At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

Curiosity : We do our best work when we're immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.

Collaboration : Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

Commitment : We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we're committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds - an innovative global music company that retains the creative spirit of a nimble independent.

Your role:

Our team is focused on hyper-efficient operations and rapid scaling. We are seeking a scrappy, self-starting Digital Marketing Manager (DMM) who is not just an expert in digital activation but also a tech-forward thinker obsessed with automation and efficiency. This role is a hybrid of strategy, execution, and content creation, with a mandate to minimize administrative overhead through innovative technological solutions.

Here you'll get to:

Campaign Strategy & Activation: Develop, execute, and manage innovative digital marketing campaigns across all key platforms (e.g., Meta, TikTok, Google, DSPs) to drive streams, views, and artist engagement.

Performance Marketing: Manage and optimize paid media budgets end-to-end, utilizing data analytics to maximize ROI and lower acquisition costs for each release.

Rapid Asset Creation: Act as an in-house creative resource. Quickly generate compelling digital assets, cut-downs, and adaptations from base content specifically optimized for various platform ad units and organic posts.

Creator Economy Management: Identify, onboard, and manage influencer/creator campaigns, ensuring authentic integration and measurable results.

Automation & Efficiency Driver: Crucially, identify and implement tools and scripts (e.g., Zapier integrations, simple Python scripts, advanced platform features) to automate repetitive administrative tasks related to reporting, asset trafficking, budget tracking, and campaign setup, freeing up time for strategic work.

Reporting & Analytics: Provide succinct, actionable performance reports, translating complex data into clear insights for the label head.

About you:

3+ years of experience in digital marketing, preferably within the music, entertainment, or fast-paced startup space.

Proven ability to run successful paid media campaigns and manage significant budgets.

Proficiency in a creative suite (e.g., Adobe Rush, Premiere, CapCut, or similar mobile/desktop tools) for rapid content editing and resizing.

Demonstrated experience or strong interest in using no-code/low-code tools or scripting for process automation.

Deep understanding of the current creator economy and platform-specific content trends (e.g., TikTok, Instagram Reels, YouTube Shorts).

A self-motivated, "get-it-done" attitude with a high degree of ownership and curiosity.

We'd love it if you also had:

An interest in music.

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply?

Click the "Apply" link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don't be discouraged if you don't hear from us right away. We're taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too.

This position requires a minimum of 4 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships. #LI-Onsite

Salary Range: $150,000 to $160,000 Annually

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Warner Music Group is an Equal Opportunity Employer.

Links to relevant documents:

2026 Benefits At A Glance final.pdf (https://docs.google.com/document/d/1GsbahvfbXIkOLYySv9rafQTX0sK1atF90LqluEDpV4M/edit?tab=t.0)

EVerify Participation Poster.pdf

Right To Work .pdf (https://drive.google.com/file/d/12fEWwEKZJq8LVxShoBKFAx6oGt9UQhQH/view?usp=sharing)

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