Marketing Representative

U.S. Physical Therapy • Harrisburg, PA • 4h ago

Company Description

Madden & Gilbert Physical Therapy is Central Pennsylvania's premier rehabilitation center. With multiple clinics in the area, we offer the most up-to-date, scientific treatment, specializing in all orthopedic injuries to the spine and extremities. We strive to provide a comfortable and positive culture for our employees and patients. Our clinic is home to professionals with a sense of commitment, sense of ownership, and a sense of humor.

Job Description

We are seeking a passionate and dedicated Marketing Representative to join our team. In this position, you will work closely with the marketing team and the Madden and Gilbert Physical Therapy locations. This role is responsible for producing new patients across all clinics by reactivating past patients, word-of-mouth referrals, and converting cold-market audiences. The Marketing Representative works to execute marketing initiatives that directly impact clinic growth and patient outcomes.

Key Responsibilities

Reactivate past patients through newsletters, email campaigns, and the patient mailing lists.

Create and manage patient output initiatives to increase reactivation and word-of-mouth referrals.

Coordinate, promote, and support workshops.

Execute follow-up with leads generated from workshops, events, and advertisements.

Support cold-market initiatives including direct mailers, Facebook ads, and Google ads.

Assist in maintaining and strengthening physician relationships

Track and report marketing performance metrics to measure success against established goals.

Qualifications

Excellent customer service and telephone skills.

Strong organizational and communication skills.

Self-motivated with excellent time management skills.

Ability to multitask effectively.

Strong written and verbal communication skills

Proficient in the use of computers and willingness to learn new software programs.

Proficient in Microsoft Office Suite.

A lifetime learner with a growth mindset, eager to develop and elevate the play of others around you.

Additional Information

The pay range for this position is $15-$16/hr

Employee Perks

Excellent benefits package including 401K, health, dental, generous paid time off, and more.

Opportunities for professional and leadership development.

Investment from a company that wants you to succeed and thrive.

All your information will be kept confidential according to EEO guidelines.

We are proud to be an equal opportunity and affirmative action employer. We prohibit discrimination and harassment of any kind based on race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, veteran status, genetic information, disability, or other applicable legally protected characteristics. If you'd like to view a copy of the company's affirmative action plan or policy statement and/or if you would like to request an accommodation due to a disability, please contact us at careers@icims.com

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