Product Marketing Manager, Nursing Education

Wolters Kluwer • Atlanta, GA • 3h ago

LOCATION: Remote U.S. locations

OVERVIEW

We are seeking a dynamic and experienced Product Marketing Manager to join our Nursing education team. The ideal candidate will be responsible for developing and executing marketing strategies that drive product adoption, engagement, and growth for our innovative suite of higher education learning and testing solutions. This role requires an understanding of the healthcare education and testing market and the ability to translate complex product features into compelling value propositions that drive demand and support our sales teams.

RESPONSIBILITIES

Product Expertise: Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition.

Product Launches: Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.

Campaign Execution: Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization. Refine and optimize product messaging and positioning.

Lead Generation: Collaborate with central marketing and campaign marketers to generate and develop/nurture leads and achieve campaign goals/metrics.

Sales Collaboration: Work with sales and partners to develop materials that enable teams to sell and deliver new offerings, supporting internal sales training, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids.

Data Analytics: Track, report, and analyze program KPIs and ROI. Utilize data-driven insights to measure and define future best practices.

Market Research: Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas. Monitor industry trends and proactively adjust marketing strategies accordingly.

Competitive Analysis: Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required. Provide strategic insights based on market and competitive analysis.

Gather customer insights by interacting directly with customers during seminars, tradeshows, and on-site visits to inform product development and marketing strategies.

Support thought leadership initiatives by developing white papers, blog content, and speaking opportunities that position the company as an industry leader.

QUALIFICATIONS

Education: Bachelor's degree in Marketing, Business, or a related field (Master's preferred); or equivalent experience.

Experience:

2+ years of experience in product marketing, preferably in the healthcare or education sectors.

Demonstrated success in launching new products and growing market share.

Analytical skills with a data-driven approach to decision-making.

Ability to quickly grasp complex products and communicate their value clearly.

Exceptional writing skills with the ability to simplify technical concepts.

Advanced expertise in market research and data interpretation.

Proficiency in marketing automation tools and CRM platforms.

Excellent verbal and written communication skills.

Superior project management and leadership capabilities.

Collaborative mindset with the ability to thrive in a fast-paced, cross-functional environment.

Deep understanding of the healthcare education landscape is a plus.

TRAVEL: This role requires travel an estimated 25% of the time. Attend meetings outside of traditional 9-5 work hours as needed.

LI-Remote

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we're getting to know you-not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

$89,600.00 - $157,000.00 USD

This role is eligible for Bonus.

Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information :

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.

EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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