MarTech and Content Performance Associate

CLIFTONLARSONALLEN LLP • Akron, OH • 2h ago

CLA is a top 10 national professional services firm where our purpose is to create opportunities every day, for our clients, our people, and our communities through industry-focused wealth advisory, digital, audit, tax, consulting, and outsourcing services. Even with more than 8,500 people, 130 U.S. locations, and a global reach, we promise to know you and help you.
CLA is dedicated to building a culture that invites different beliefs and perspectives to the table, so we can truly know and help our clients, communities, and each other.
Our Perks:
Flexible PTO (designed to offer flexible time away for you!)
Up to 12 weeks paid parental leave
Paid Volunteer Time Off
Mental health coverage
Quarterly Wellness stipend
Fertility benefits
Complete list of benefitshere
CLA is growing and seeking to hire an experienced MarTech and Content Performance Associate to join our talented Information Technology team. The position offers growth, flexibility and a collaborative work environment.
In this position you should have the following; excellent interpersonal skills with the ability to communicate at all levels. Strong problem solving and creative skills and the ability to exercise sound judgment. Most important, demonstrate a high level of integrity and dependability with a strong sense of urgency and results-orientation.
This role plays a key role in executing the firm's marketing automation programs, website experience, content strategy, and digital asset management operations. This role builds and maintains cross channel journeys and web components, supports SEO and content optimization, ensures data integrity across the MarTech ecosystem, and helps deliver targeted, high quality digital experiences aligned to marketing priorities.
How you'll create opportunities in this MarTech and Content Performance Associate role:
Marketing Automation and Website
Build and manage marketing journeys, emails, segments, forms, templates, and lead scoring models in Microsoft Dynamics 365 Customer Insights-Journeys (CIJ).
Optimize automation workflows and personalization rules to improve engagement and conversion.
Diagnose and troubleshoot CRM related failures, including segments, marketing lists, automations, and supporting plugins.
Support Sitecore Personalize rule creation, updates, and integrations across the digital ecosystem.
Build and update web components and pages within Sitecore CMS to support personalization, campaigns, and marketing initiatives.
Content Strategy
Maintain the connected content asset library, ensuring accuracy, organization, and ease of reuse.
Monitor content performance and trigger refresh cycles on a defined cadence to maintain relevance and quality.
Conduct keyword research and support content planning for campaigns and journey development.
Stay current on SEO/GEO and help team apply concepts across assets.
Identify assets that align with targeted audiences, personas, and journey stages.
Help team use AI effectively in relationship to asset creation.
Collaborate with external agency on paid content strategy alignment.
Analyze performance metrics to identify opportunities for content improvement and campaign optimization.
Digital Asset Management and Data
Help maintain the Digital Asset Management (DAM) system, inputting and validating proper tagging, metadata, and data integrity.
Monitor data integrity and alignment across MarTech systems.
Support data hygiene processes like duplicate identification, record validation, and audit checks.
Support the administration and accuracy of CIJ consent and compliance records, ensuring current and correct consent status.
What you will need:
3 years of relevant experience required
Experience in marketing operations, content strategy, or marketing technology preferred.
Hands-on experience with marketing automation tool

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