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Email Marketing Strategist

Insight Global • Atlanta, GA • 6h ago

Job Description

We are seeking a Senior Email Marketing Specialist to guide the strategic planning and execution of

email programs that drive customer engagement and business results. This role will focus on developing

and optimizing email strategies across campaigns, automations, and journeys, translating marketing

objectives and customer insights into effective messaging, targeting, and lifecycle approaches. The

Senior Email Marketing Specialist will partner closely with stakeholders to guide campaign direction,

oversee quality assurance and approvals, and ensure timely, accurate deployment through Salesforce

Marketing Cloud Engagement. The ideal candidate brings 4+ years of hands-on experience managing

and evolving email programs, a strong understanding of HTML/CSS and Marketing Cloud Automations

and Journeys, and a collaborative, strategic mindset. Experience with AMPscript, Server-side JavaScript,

and/or SQL is preferred.

Responsibilities

Understand Marketing Cloud Engagement and industry best practices related to email

development

and deployment

Proficiency in implementing email programs within Marketing Cloud Engagement tool limitations

Identify bugs/issues in HTML emails, resolving issues where possible and reassigning issues when

additional review is required

Build/update/maintain AMPscript/SSJS within dynamic campaigns

Build/maintain Marketing Cloud Engagement Automations and Journeys

Help assess risk and impact on the existing systems that may arise due to any requirement or

functional change

Comfortably handle change requests and provide quick and efficient solutions

Provide level of effort estimates and assist with prioritization of tasks

Knowledge of data management using Data Extensions and SQL strongly preferred

Partner with marketing stakeholders to translate campaign goals and customer insights into

effective email strategies, including audience targeting, messaging, and journey design

Represent the Email team as a subject matter expert on email marketing, email development, and

Marketing Cloud Engagement capabilities

Work with other team members to implement/execute best practices and department processes

Proactively contribute to the ongoing optimization of email programs through recommendations on

content strategy, cadence, testing approaches, and personalization

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

Bachelor's degree or higher in Computer Science or an equivalent amount of relevant experience

including design, development and testing

4+ years of hands-on, email campaign management experience

Experience creatign email campaigns with HTML and SQL

Ability to communicate clearly and display a high level of professionalism, including the ability to

work with cross-functional teams

Solid written and verbal communication skills

Ability to learn new technologies quickly and create improved efficiency

Ability to work independently at times on multiple tasks while remaining organized

Marketing Cloud Engagement certifications preferred, but not required

Go to Apply

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