Product Marketing - Asset Management

Principal Financial Group • New York, NY • 2h ago

What You'll Do

We're looking for a Product Marketing - Asset Management professional to join our team! This role partners closely with senior asset class marketers and investment experts to develop compelling product-related content and communications across multiple platforms, including U.S. and international mutual funds, SMAs, CITs, and ETFs. The ideal candidate will have strong marketing expertise, financial services knowledge, and the ability to manage projects from concept to execution.

Key Responsibilities:

Content Development & Communication

Collaborate with senior marketers to create product-related content and communications for various investment platforms.

Develop investment thought leadership and marketing collateral.

Ensure consistent and timely integration of content across print (presentations, brochures, thought leadership) and digital channels (website, social media, email, mobile).

Project Execution & Quality Control

Lead the execution of small-scale initiatives and serve as a checkpoint for branding, tone, and compliance with legal and industry standards.

Monitor industry trends and competitive intelligence to identify opportunities, emerging issues, and potential threats.

Collaboration & Strategic Support

Partner with product management, marketing communications, and channel marketing teams to address gaps and build awareness of products and services.

Act as an asset class/investment team champion in positioning, messaging, and targeted communications.

Who You Are

Bachelor's degree or equivalent required.

Minimum 2 years in financial services marketing, communications, or a related field.

Strong understanding of financial products and asset management industry.

Ability to contribute to product marketing and communication strategies.

Excellent problem-solving, project management, and decision-making skills.

Exceptional verbal and written communication abilities.

Detail-oriented with strong planning and time management skills.

Ability to manage multiple projects, prioritize effectively, and build strong relationships.

Salary Range Information

Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)

$73150 - $120120 / year

Salary Details

The following locations are examples of market-specific salary ranges across different geographies.

Des Moines, IA: $73,150 - $95,095 / year

Charlotte / Denver: $77, 000 - $100,100 / year

Chicago: $84,700 - $110,110 / year

New York City: $92,400 - $120,120 / year

Time Off Program

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don't accrue a bank of time off under FTO and there is no set number of days provided.

Pension Eligible

Location(s)

Our preference is for the position to be based at our World Headquarters in Des Moines, IA. We will also consider candidates who are located within commuting distance of our offices in Charlotte, Chicago, Denver, or New York City and able to work hybrid from one of those locations. This role follows a hybrid schedule, with 3-4 days per week in the office.

Work Authorization/Sponsorship

At this time, we're not considering applicants that need any @type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers (https://www.uscis.gov/working-in-the-united-states/temporary-nonimmigrant-workers) and Green Card for Employment-Based Immigrants (https://www.uscis.gov/green-card/green-card-eligibility/green-card-for-employment-based-immigrants)

Investment Code of Ethics

For Principal Asset Management positions, you'll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we're imagining a more purpose-led future for financial services - and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site (https://www.principal.com/about-us/careers) to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window

We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.

Original Posting Date

2/16/2026

Most Recently Posted Date

2/16/2026

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