Director, Product Marketing - Remote

UnitedHealth Group • Eden Prairie, MN • 2h ago

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

As a Director, Product Marketing, you will be responsible for developing strategies, market and customer insights and tactical plans to support new product launches as well as thought leadership content and go-to-market materials for the existing portfolio. These activities will ultimately deliver relevant, meaningful differentiation and spark insight-centered commercial conversations that create brand loyalty and drive sales growth.

You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

Primary Responsibilities:

Product positioning and messaging: Build a deep understanding of who our buyers are, the problems they face, their specific needs and requirements, the competing solutions that are available to them and the benefits our products provide. Use this to develop and clearly articulate differentiated and compelling value propositions for Optum products that drive sales and marketing efforts. Guide future offerings to further strengthen our value proposition and expand our market share

Product go-to-market and launch strategy: Lead the development of an impactful go-to-market strategy that includes the creation of marketing content and sales enablement tools, collateral, web content, video content, customer references, etc.

Sales enablement: Support the selling efforts of the Optum sales team through ongoing and timely communications and delivery of evolving product positioning, updated sales enablement assets, competitive analyses and new or developing market dynamics. Support sales enablement training and specific selling opportunities

Thought leadership: Establish thought leadership positions in the market that differentiate the Optum offerings and reach priority audiences through marketing campaigns, events, executive speeches, influencer engagement and PR/AR

Sustained growth plan: Following product launch, execute marketing strategies that accelerate growth and ensure customer satisfaction. Keep up to date on business results and market changes to drive initiatives that improve our competitive position. Plan and maintain the budget and expenses for product marketing and content development initiatives

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

8+ years of product marketing experience, which includes:

Developing key product messaging and positioning

Developing complex go-to-market strategies

Executing launch plans

Writing product collateral and thought leadership content

Working knowledge of the U.S. health care industry

Proficient skills in Microsoft Office (Word, PowerPoint, Excel)

Solid communication skills

Ability to lead distributed project teams including influencing and collaborating with others, managing and prioritizing competing demands, reacting to change and managing expectations and commitments appropriately

Willingness to travel as needed

Preferred Qualifications:

Experience marketing health care technology and services

Experience marketing to health plan/insurance organizations

*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $112,700 to $193,200 annually based on full-time employment. We comply with all minimum wage laws as applicable.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

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