Marketing Data Analyst

TEKsystems • Pittsburgh, PA • 14h ago

Description

This individual is primarily responsible for targeting and/or measurement of all marketing campaigns to drive new household acquisition and deepen existing household relationships. Primary roles and responsibilities include implementing advanced data mining and analytics methodologies to develop audience segmentation strategies and discover insights. The ideal candidate will have a strong skills in SQL, data analysis, marketing performance metrics, and audience segmentation.

Primary Responsibilities:

Develop prospect and customer targeting criteria leveraging large amounts of data and advanced data mining skills to enhance personalization and elevate the quality of marketing campaigns.

Responsible for maintaining a scalable, sustainable approach to sales lead generation for retail and wholesale lines of businesses.

Analyze campaign performance data including household acquisition, retention, and cross sell metrics to provide actionable insights and recommendations for optimization.

Implement A/B test and incrementality tests to evaluate the effectiveness of marketing campaigns and affect meaningful positive change with testing results.

Build and manage dashboards and reporting tools to track KPIs, ROI, and attribution.

Ensure data integrity and accuracy across all marketing platforms and analytics tools.

Performs other related duties and projects as assigned.

Additional Skills & Qualifications

Excellent organizational, analytical and interpersonal skills

Excellent communication skills, both written and verbal

Excellent management skills

Detail-oriented

Ability to work and multi-task in a fast paced environment

MS Excel - Expert Level

MS PowerPoint - Expert Level

Hands-on expertise with SQL, data analytics, data visualization tools, and SAS, R, or Python

Job Type & Location

This is a Contract to Hire position based out of Pittsburgh, PA.

Pay and Benefits

The pay range for this position is $45.00 - $55.00/hr.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: - Medical, dental & vision - Critical Illness, Accident, and Hospital - 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available - Life Insurance (Voluntary Life & AD&D for the employee and dependents) - Short and long-term disability - Health Spending Account (HSA) - Transportation benefits - Employee Assistance Program - Time Off/Leave (PTO, Vacation or Sick Leave)

Workplace Type

This is a fully onsite position in Pittsburgh,PA.

Application Deadline

This position is anticipated to close on Feb 18, 2026.

h4>About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

About TEKsystems and TEKsystems Global Services

We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

Similar Jobs

Inside Sales Associate

Robert Half • Gibsonia, PA • 22h ago

Sales & Marketing

Description We are looking for outgoing Inside Sales Associate to join our client in North Hills Pennsylvania. This is a contrast to permanent position, hours are Monday -Friday 8AM - 4:30PM, fully on-site. You will play...

22h ago

Go to Apply

Contractor Sales Specialist

Life Remembered • Irwin, PA • 1d ago

Sales & Marketing Sponsored

Sales Advisor Life Remembered is searching for sales professionals to join our growing team! As a Sales Advisor, you'll be at the heart of our mission, helping people who have suffered a loss with compassion and integrit...

1d ago

Go to Apply

Sales Advisor

Life Remembered • Irwin, PA • 1d ago

Sales & Marketing Sponsored

Sales Advisor Are you looking to earn a lucrative income by selling products and services that everyone needs? Do you want more than just a job but a career with a purpose? Life Remembered is searching for sales professi...

1d ago

Go to Apply

Sales Representative

Lithia & Driveway • Wexford, PA • 1d ago

Sales & Marketing

Dealership:L0288 Baierl Honda Baierl Honda NOW HIRING Sales Representatives! We are dedicated to delivering honest value, earning customers for life, taking personal ownership, improving constantly and having fun! If you...

1d ago

Go to Apply

B2B Marketing Strategy Director

Accenture • Pittsburgh, PA • 1d ago

Sales & Marketing

We are: Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience plat...

1d ago

Go to Apply

Sales Associate - Keyholder

Eyeglass World • Pittsburgh, PA • 2d ago

Sales & Marketing

Eyeglass World is part of National Vision, one of the largest optical retailers in the United States. Eyeglass World has over 100 locations across the United States and offers eye exams, contact lenses, eyeglasses, sungl...

2d ago

Go to Apply

Sales Associate III

Coach • Washington, PA • 2d ago

Sales & Marketing

Reference #: 1329899900A4 Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful...

2d ago

Go to Apply

Account Executive, CRM

Deloitte • Pittsburgh, PA • 3d ago

Sales & Marketing

Account Executive, CRM (Campaign Management) Our Deloitte Customer team empowers organizations to build deeper relationships with customers through innovative strategies, advanced analytics, Generative AI, transformative...

3d ago

Go to Apply

Account Representative, Medicare - Must reside in Michigan Remote

Molina Healthcare • Washington, Washington • 5d ago

Sales & Marketing

JOB DESCRIPTION Job Summary Responsible for increasing membership through direct sales and marketing of Molina Medicare products to dual eligible, Medicare-Medicaid recipients within approved market areas to achieve stat...

5d ago

Go to Apply

Marketing Strategist, Expert - HPL

UPMC • Pittsburgh, PA • 5d ago

Sales & Marketing

UPMC Corporate Marketing is seeking a Marketing Strategy Expert to join our team. This full-time role follows a Monday-Friday, standard business-hours schedule. The position is fully remote, and candidates must reside wi...

5d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.