VP, Segment Marketing Manager - Marketing - Youngstown, OH

WesBanco Bank, Inc • Uniontown, OH • 6h ago

Back VP, Segment Marketing Manager - Marketing

24-8732

Multiple Locations Apply X Facebook LinkedIn Email Copy Location This position is 100% remote within the Bank's footprint. Employee will work full time remote outside of a WesBanco location (may occasionally attend in person meetings, although primary functions of the role are performed remotely). Market Youngstown Work Hours per Week 40 Requirements Bachelor's degree or higher from a four-year college or university in Marketing, Advertising, or related field required. Minimum of five years related experience supporting multiple concurrent projects required. Bank marketing experience preferred. Supervisory experience preferred. Job Description SUMMARY: Develop cohesive marketing strategies and plans by working closely with business segment leaders to develop strategies that align with and support corporate and line of business goals. Work closely with marketing team members to plan, create and implement all campaigns, communications, website content, social media channels and materials to attract and deepen customer relationships and consistently articulate the WesBanco brand and corporate values. This position will participate in both research and projects to evaluate and improve the client experience, define audiences and align marketing efforts to appropriate channels. has primary responsibility for assigned business segment marketing support and communications. ESSENTIAL DUTIES AND RESPONSIBILITIES: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Develop marketing strategies and programs for business line segments that align with and support their business goals. Drive innovation, build a positive environment, and position team as marketing experts while collaborating with lines of business. Develop strategies to ensure consistent branding and strategies while also supporting local market initiatives. Evaluate end-to-end customer experience across multiple marketing driven channels and customer touch points. Partner with digital and brand teams to drive innovation for digital marketing and SEO/SEM in addition to ensuring website content remains relevant and updated. Partner with product development and management to promote competitive, customer friendly products that are delivered within regulatory guidelines and position the company for success. Develop strong relationships with business segment management and other marketing team members to ensure collaborative working relationships. Work with marketing team members to develop customer acquisition, growth and retention programs that are successful, cost effective and contribute to reaching corporate strategic growth goals. Create and implement a multi-channel marketing strategy that encompasses online and offline channels, drives lead generation while delivering best in class customer experience, where applicable. Work with brand and channel teams and segment specialists to support business segment events and business segment sponsorships. Work with internal/external partners to develop paid and organic campaigns that drive new household growth, where applicable. Ensure internal and external communication of programs are timely and within brand. Support efforts to develop, evolve and protect brand identity. Analyze and optimize performance of all marketing campaigns and assess against goals (ROI and KPIs). Identify trends and insights, optimize media spend and campaign strategy based on insights, and

Similar Jobs

Manager, Channel Commercialization

The J.M. Smucker Company • Orrville, OH • 16h ago

Management & Administrative

Your Opportunity as the Manager, Channel Commercialization The Away from Home team provides an opportunity for marketers to connect with key business-to-business customers and sales teams to create and implement strategi...

16h ago

Go to Apply

Supply Chain Category Specialist - Professional Services

FirstEnergy Corp • Akron, OH • 20h ago

Management & Administrative

JOB DESCRIPTION FirstEnergy at a Glance We are a forward-thinking electric utility powered by a diverse team of employees committed to making customers' lives brighter, the environment better and our communities stronger...

20h ago

Go to Apply

Territory Sales Manager - Florida

Continental Tire the Americas, LLC • Fairlawn, OH • 23h ago

Management & Administrative

THE COMPANY Continental is a leading tire manufacturer and industry specialist that develops and produces sustainable, safe and convenient solutions for automotive manufacturers as well as industrial and end customers wo...

23h ago

Go to Apply

Territory Sales Manager - Minnesota, North Dakota, South Dakota

Continental Tire the Americas, LLC • Fairlawn, OH • 1d ago

Management & Administrative

1d ago

Go to Apply

Part Sales Manager - Full Time

AutoZone, Inc. • Barberton, OH • 1d ago

Management & Administrative

Job Description AutoZone's Store Management team drives store performance, fosters a productive team, and ensures exceptional customer service. Managers and MITs play a key leadership role, expected to Live The Pledge an...

1d ago

Go to Apply

Customer Service Associate I

Family Dollar • Akron, OH • 1d ago

Management & Administrative

We're seeking a Customer Service Associate to join our team and deliver a great shopping experience for every customer. Duties include, but are not limited to, the following: Assist customers with questions and recommend...

1d ago

Go to Apply

Supply Chain Category Specialist - Professional Services

FirstEnergy • Akron, OH • 2d ago

Management & Administrative

FirstEnergy at a Glance We are a forward-thinking electric utility powered by a diverse team of employees committed to making customers' lives brighter, the environment better and our communities stronger. FirstEnergy (N...

2d ago

Go to Apply

Operations Management Intern, Fall 2026 - Orrville, OH

The J.M. Smucker Company • Orrville, OH • 3d ago

Management & Administrative

Your Opportunity as an Operations Management Intern As an intern within our Operations Management team, you'll be a working part of our Plant Logistics team and understand how large-scale operations and logistics teams f...

3d ago

Go to Apply

Customer Service Specialist I - Customer Service Center - Pittsburgh, PA

WesBanco Bank, Inc • Uniontown, OH • 3d ago

Management & Administrative

Back Customer Service Specialist I - Customer Service Center 21-8759 Multiple Locations Apply X Facebook LinkedIn Email Copy Location This position is 100% remote within the Bank's footprint. Employee will work full time...

3d ago

Go to Apply

Business Development / Account Manager

DYNAMIX GROUP LLC • Kent, OH • 3d ago

Management & Administrative

Responsibilities Prospect, develop, and close new and profitable annual business (preferably in the $2mm -- 7mm range) directly with new clients in structural steel, heavy fabrication, energy/infrastructure, and related...

3d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.