Chief Marketing Officer

Turner Mining Group • Bloomington, IN • 15h ago

Position Overview

Turner Mining Group is seeking a dynamic and results-driven Chief Marketing Officer (CMO) to lead the company's marketing, branding, and growth strategy. Based in our Bloomington, Indiana headquarters, the CMO will be a key member of the executive leadership team and will play a critical role in strengthening Turner Mining Group's market presence, supporting business development efforts, and positioning the company for continued growth in the contract mining and heavy civil industries.

This role requires a balance of strategic vision and hands-on execution, with a strong understanding of industrial, mining, or construction-related markets.

Key Responsibilities

CREATIVE LEADERSHIP

Lead all creative content development across digital, social, video, web, and emerging platforms for multiple growing brands, as a leader this is your canvas to build something from the ground up

Develop and execute distinctive brand voices and creative strategies for each company while maintaining flexibility to shift tone, style, and approach based on audience and platform

Own the full creative process from concept to execution: write compelling copy, direct video production, design social campaigns, and explore new creative formats that haven't been tried yet

Build and lead creative initiatives with the freedom to test, fail, learn, and scale what works, you'll have real autonomy to shape how these brands show up in the world

STRATEGIC MARKETING

Architect and implement comprehensive funnel marketing strategies from scratch, you'll be building the roadmap for success, not following common practices

Develop data-driven KPIs and measurement frameworks to track performance across all stages of the customer journey, turning creative efforts into measurable business impact

Transform marketing from reactive to strategic: identify growth opportunities, develop go-to-market strategies, and position multiple brands for scalable success

Own marketing strategy across the full spectrum: brand positioning, audience development, demand generation, and customer retention

GROWTH & IMPACT

Work directly with executive leadership to align creative vision with business objectives across a portfolio of growing companies

Opportunity to make your mark: influence brand direction, drive measurable growth, and build a marketing engine that supports ambitious expansion plans

Shape the marketing function as it scales: define what good looks like, establish best practices, and build a foundation for future team growth

This isn't a maintain-the-status-quo role, you'll be creating systems, processes, and strategies that don't currently exist

Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field (MBA preferred)

10+ years of progressive marketing experience, with significant leadership experience at the director or executive level

Experience in mining, construction, heavy civil, industrial services, or B2B services strongly preferred

Proven track record of building and scaling brand awareness and marketing programs in growth-oriented organizations

Strong understanding of digital marketing, branding, and content strategy

Ability to collaborate effectively with executive leadership and operational teams

Strong analytical, communication, and leadership skills

Experience supporting business development and proposal efforts is a plus

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