Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
WB Games is a leader in the games industry across all game platforms and mobile devices. Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world. We are fans of what we make and proud of what we do. We have studios and offices across the globe.
Your New Role
Our Mobile Performance Marketing team is looking for a passionate and results-driven App Store Optimization (ASO) + Storefront Operations Manager to drive measurable improvements in store conversion, organic performance, and featuring impact across a portfolio of mobile titles in the Warner Bros. IP ecosystem.
This role sits within Performance Marketing and operates like a growth function: you will run structured experimentation, translate performance signals into clear actionable insights, and collaborate cross-functionally with UA, Analytics, Creative, Product Marketing, Product, and Partner Relations. You will also work closely with external agencies/vendors to produce and iterate high-performing storefront assets.
Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:
Your Role Responsibilities
ASO Strategy and Performance
Own and evolve the end-to-end ASO strategy and roadmap for assigned titles, including testing framework, creative ideation and briefing, production coordination, delivery, measurement, and iterative optimization.
Manage and continuously optimize store assets (icons, screenshots, videos, feature graphics, descriptions, etc.) to improve conversion rate (CVR), installs, and funnel efficiency.
Lead A/B testing initiatives using internal tools, App Store Connect, Google Play Experiments, and third-party platforms.
Conduct ongoing keyword research, competitive analysis, and performance reporting to identify trends, hypotheses, and growth opportunities.
Partner closely with UA and Product/Brand Marketing to align store messaging with growth goals, seasonal beats, and campaign strategy.
Stay on top of emerging trends in ASO, mobile marketing, and mobile gaming to maintain a competitive edge.
Performance Marketing Execution
Treat ASO as a performance channel: define hypotheses, success metrics, test plans, and clear go/no-go decisions.
Build and maintain reporting dashboard for ASO
Own a prioritized test roadmap tied to business outcomes (CVR lift, organic installs, traffic mix improvements, keyword growth, featuring conversion impact).
Partner with UA to standardize measurement and readouts, including clean test design, clear conclusions, and actionable next steps.
Deliver executive-ready performance summaries (what moved, why, what we learned, what we're doing next).
Agency Management
Manage external creative/ASO agencies end-to-end: briefing, production planning, feedback loops, versioning, spec compliance, and on-time delivery.
Ensure vendor output is performance-informed: creative direction rooted in learnings from UA performance, store performance, and competitor analysis.
Build lightweight vendor scorecards to assess quality, velocity, responsiveness, and performance impact; use these to drive improvements and resourcing recommendations.
Collaborate with Product Marketing and Creative Services to ensure storefront creative meets quality standards while maintaining speed and iteration velocity.
Storefront LiveOps and Partner Operations
Own the storefront operations pipeline for key moments tied to ASO and featuring impact (in-app event cards, promotional content, seasonal collections, major updates).
Run the in-app event card process end-to-end where applicable: intake, timeline management, asset/spec readiness, copy coordination, submission, QA, and post-mortem learnings.
Coordinate with Partner Relations to support featuring nominations and pitch readiness, including calendars, requirements, and submission hygiene.
Build and maintain operational templates, checklists, and documentation for storefront execution (brief formats, naming conventions, QA steps, localization readiness, submission timelines).
Localization and Global Readiness
Partner with localization teams to optimize multi-language store presence and ensure culturally relevant, market-appropriate creative and messaging.
Maintain a clear process for localized asset/versioning management across titles and markets.
Qualifications & Experience
5+ years of experience in App Store Optimization and/or Mobile Growth/User Acquisition, preferably in mobile gaming, entertainment, or a high-growth consumer app environment.
Proven ability to drive measurable growth outcomes through structured testing and optimization (CVR, installs, traffic mix, keyword growth).
Deep knowledge of Apple App Store and Google Play ecosystems, algorithms, and ranking factors.
Hands-on experience working with ASO tools (e.g., Geeklab, App Store Connect, Google Play Console, AppTweak, Sensor Tower/Data.ai, StoreMaven, SplitMetrics, AppTweak, etc.).
Strong analytical skills with proficiency in Excel and BI/reporting tools (Looker, Tableau, or similar).
Familiarity with project management tools (Asana, Wrike, Jira).
Familiarity with file storage tools (Box, Dropbox, Google Drive, Sharepoint).
Strong project management and communication skills with the ability to influence cross-functional stakeholders and drive timelines.
Experience managing external vendors/agencies, including production workflows, quality control, and performance-driven feedback.
Strong creative judgment for optimizing store assets and understanding what resonates with diverse gaming audiences.
Experience with localization teams and multi-language store optimization across global markets.
Experience creating executive-ready materials and presenting quantitative and qualitative insights to leadership.
Experience with in-app event/promotional content cards and store featuring nominations.
Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
The Nice to Haves
Familiarity with MMPs (Appsflyer, Singular, Adjust, Kochava) and attribution concepts.
Experience with end-to-end marketing creative processes and technical specs across digital marketing channels.
Experience partnering directly with Apple/Google teams (featuring processes, merchandising surfaces, best practices).
Experience and passion for gaming, especially mobile.
Experience at an international organization with multiple business units.
MBA or other graduate degree in a relevant field, preferred.
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page (https://careers.wbd.com/global/en/accessibility) for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $98,000.00 - $182,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
If you're a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
