Principal Product Marketing Manager, Ads Marketing

Amazon • Sunnyvale, CA • 3h ago

Description

The Product Marketing Manager for Amazon Ads plays a dual-focused role in driving both product strategy and go-to-market execution. This position serves as the crucial bridge between product development and market success, combining deep customer insights with strategic marketing expertise to ensure Amazon Ads builds and markets products that meet customer needs and achieve strong market adoption.

Key job responsibilities

Product Strategy & Customer Intelligence:

Conduct comprehensive market research, customer interviews, and competitive analysis to identify market opportunities and inform product direction

Partner with Product Managers to align customer research priorities with product roadmap development

Maintain a deep understanding of market dynamics, competitive landscape, and emerging customer needs

Drive evidence-based decision making through customer insights and market intelligence

Go-to-Market & Marketing Execution:

Develop and execute year-long marketing strategies to drive awareness and adoption across the product portfolio

Create compelling marketing collateral, including sales materials, case studies, blog posts, product videos, and web content

Lead the development of product positioning, messaging, and strategic narrative

Establish and maintain single-source-of-truth documentation for product positioning, messaging, availability, best practices, and FAQs

Cross-functional Leadership:

Collaborate with Product, Sales, Brand/Events, Regional Marketing, PR, Research, and Training teams

Drive stakeholder alignment through regular engagement and clear communication of product vision

Support effective Alpha/Beta testing programs and gather post-launch customer feedback

Guide the prioritization and development of case studies and research initiatives

Basic Qualifications

9+ years of professional non-internship marketing experience

Experience using data and metrics to drive improvements

Experience communicating results to senior leadership

Experience building, executing and scaling cross-functional marketing programs

Experience driving direction and alignment with cross-functional teams

Preferred Qualifications

Experience with creating GTM initiatives at scale

Experience working cross-functionally across marketing, product management, analytics, UX, and research

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

USA, CA, Culver City - 170,000.00 - 230,000.00 USD annually

USA, CA, Sunnyvale - 187,000.00 - 252,900.00 USD annually

USA, NY, New York - 187,000.00 - 252,900.00 USD annually

USA, WA, Seattle - 170,000.00 - 230,000.00 USD annually

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