Go To Market Execution Lead

Microsoft Corporation • Redmond, WA • 2w ago

Overview

The Go To Market Execution Lead owns worldwide retail execution for Windows Consumer, ensuring retail partners are fully prepared to activate strategy and deliver consistent, high-quality execution across the channel. This role translates Windows strategy and portfolio direction into clear retail guidance that improves conversion, strengthens partner confidence, and drives share gains across global markets.

As a an individual contributor, this role operates at the intersection of strategy, portfolio, category management, and channel marketing-shaping how Windows shows up for consumers in retail environments worldwide.

Why This Role Matters : This role ensures Windows strategy becomes reality at retail-connecting portfolio direction, category guidance, and channel activation into a cohesive execution engine. The Go To Market Execution Lead shapes how consumers experience Windows, driving conversion, partner confidence, and competitive share worldwide.

Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.???

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively?impact?our culture every day.???

Responsibilities

Windows Retail Channel Strategy

Define and evolve the global Windows retail channel strategy to drive growth, deepen partner engagement, and enable scalable execution.

Align strategy with consumer demand signals, portfolio priorities, and regional execution realities.

Retail Category GTM Briefs

Deliver clear, actionable GTM (go to market) briefs for Top Market Maker retailers, including collections, assortment intent, compliance expectations, and success metrics.

Ensure consistent execution of Windows priorities through moments such as CES, Executive Briefings, and seasonal market motions.

Portfolio-to-Retail Translation

Translate OEM (original equipment manufacturers), silicon, and Windows portfolio roadmaps into practical retail guidance for assortment, positioning, and execution.

Influence offers and promotions (financing, bundles, attach strategies) to win share across key price bands and consumer segments.

Channel Marketing Enablement

Provide crisp retail priorities to enable Channel Marketing activation through aligned campaigns, merchandising, and purchase storytelling.

Ensure in-store and online retail experiences clearly communicate value, simplify choice, and improve conversion.

Retail Performance Loop

Build a conversion-led performance insight loop with Planning and Business Groups.

Use retail performance learnings to continuously refine strategy, roadmap inputs, collections, and category guidance.

Qualifications

Required/minimum qualifications

4+ years category management, product management, marketing strategy, business planning, product planning, or related work experience AND Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, Engineering, or related field OR equivalent experience.

Preferred or additional qualifications

8+ years of experience in retail GTM (go to market), channel strategy, category management, or sales/marketing execution within a global consumer technology environment.

Understanding of retail partner dynamics, field-managed execution models, and conversion drivers.

Experience translating strategy and portfolio complexity into clear, actionable guidance.

Demonstrated influence across cross-functional teams (Planning, Marketing, Business Groups, Finance) without direct authority.

Communication skills with a bias for execution, clarity, and measurable outcomes.

Category Management IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:

https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations. (https://careers.microsoft.com/v2/global/en/accessibility.html)

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