Digital Marketing Manager

VERVE, A CREDIT UNION • Oshkosh, WI • 2w ago

JOB REQUIREMENTS: Description POSITION SUMMARY The Digital Marketing
Manager serves the Marketing team by leading Verve\'s digital demand
engine and member engagement across web, search, social, email/journeys,
and emerging AI driven channels. Ownership includes website experience
and content strategy, business listings and online reputation, social
media strategy, SEO/AIO (AI optimization), analytics/attribution,
accessibility and compliance, and vendor management. The role
collaborates closely with the VP of Marketing, Creative, Analytics, IT,
Sales and Service, and outside partners to deliver growth, great
experiences, and measurable ROI. POSITION RESPONSIBILITIES Lead, coach,
and develop the Digital Marketing Specialist and the Marketing
Generalist; prioritize workload and align goals to department
objectives. Collaborate with the VP of Marketing on integrated digital
strategy and the roadmap across web, search, social, email/journeys, and
content; define channel KPIs and optimize to business outcomes. Own
website content strategy and UX; drive conversion optimization and
ensure accurate tagging/measurement (e.g., GA4, GTM) with stakeholders.
Advance local business listings and online reputation management across
all locations; maintain accurate NAP data and respond to reviews with
appropriate escalation. Lead SEO and AIO (AI optimization) best
practices including technical SEO, onpage optimization, structured
data/schema, and AIready content patterns. Set the social media strategy
and editorial calendar integrated with offline marketing communications
to publish engaging, compliant content that builds community and trust
across platforms. Partner with the VP Marketing, Marketing Analyst,
Sales Enablement and others on lifecycle programs and Salesforce
Marketing Cloud journeys; ensure proofing, QA, and data quality
standards. Deliver dashboards and insights for leadership; implement
closedloop attribution to connect campaigns to applications, balances,
and revenue. Ensure ADA/WCAG 2.1 AA accessibility and marketing
compliance (e.g., TILA/Reg Z, Reg DD, UDAAP, CANSPAM, TCPA) across
digital content. Manage digital vendors and budgets; scope, brief, QA,
and evaluate ROI for agency and platform partners. Champion Workfront
processes (intake, proofs, SLAs) and maintain digital operating
procedures. Additional duties as assigned. Qualifications EDUCATION AND
EXPERIENCE Bachelor\'s degree in Marketing, Communications, Business, or
related field (or equivalent experience). 5-7 years progressive
experience in digital marketing (financial services preferred) and 2+
years people leadership. Handson experience with GA4, Google Tag
Manager, Google Search Console, and core SEO/AIO... For full info
follow application link. All qualified applicants will receive
consideration for employment without regard to race, color, religion,
gender, national origin, age, sexual orientation, gender identity,
disability or veteran status *** APPLICATION INSTRUCTIONS: Apply
Online: ipc.us/t/563389B0A6134EBA

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