For 75 years, Charles River employees have worked together to assist in the discovery, development and safe manufacture of new drug therapies. When you join our family, you will have a significant impact on the health and well-being of people across the globe. Whether your background is in life sciences, finance, IT, sales or another area, your skills will play an important role in the work we perform. In return, we'll help you build a career that you can feel passionate about.
Job Summary
The Associate Marketing Director (AMD) for Research Models and Services (RMS) leads the strategy and execution of a global demand generation engine that drives pipeline health, lead nurturing, conversion, and sustained growth globally.
This role owns marketing for services programs and offerings only (not research models), including: model breeding; colony management; embryology services; in vivo research services; in vivo space solutions; vivarium facility staff and consulting services; and animal health surveillance, genetic integrity, and materials testing services.
Working with the RMS Marketing Director and cross-functional stakeholders (Commercial, Scientific/Operational teams, and Marketing Operations), the AMD ensures RMS Services marketing programs are aligned to business priorities, optimized through analytics, and executed through a high-performing team to deliver measurable pipeline outcomes.
Key Responsibilities
Strategic & Portfolio Leadership
Work with the RMS Director and key stakeholders to develop the global marketing strategy and priorities for RMS Services (heavy initial focus in North America and Europe).
Lead service-level segmentation, ideal customer profile development, personas, and customer journey mapping.
Own value proposition and messaging framework development across RMS Services; ensure clarity, differentiation, and scientific credibility.
Maintain global consistency in narrative while enabling regional relevance and execution.
Act as the senior marketing voice for RMS Services in cross-functional planning discussions.
Planning cadence: Own monthly and quarterly metric tracking, performance readouts, and optimization actions; contribute to annual reporting and strategic summaries for leadership.
Demand Generation & Pipeline Ownership (Primary Focus)
Own RMS Services demand generation strategy and execution to drive pipeline health, lead flow, and conversion across digital and field channels.
Establish and manage the marketing flow/lifecycle architecture (lead stages, nurture journeys, scoring/qualification logic in partnership with Commercial and Marketing Ops, handoff points, and re-engagement loops).
Design integrated, multi-channel programs aligned to the buyer journey (awareness ? consideration ? conversion ? expansion), optimized by segment and region.
Partner with Business Development to align marketing programs with account priorities, territory needs, and opportunity progression.
Improve demand efficiency by systematically testing/optimizing channel mix, content paths, and conversion points to increase velocity and quality.
Campaign Planning & Execution Oversight
Provide strategic direction and prioritization for the team executing integrated campaigns across web, email, digital channels, events, and field programs.
Ensure campaigns connect to clear positioning, have measurable funnel goals, and support opportunity progression and pipeline acceleration.
Oversee campaign calendars, dependencies, and stakeholder alignment to ensure efficient global execution with regional relevance.
Support global and regional event participation as part of the demand engine (pre-event targeting, on-site engagement strategy, and post-event nurture flows).
Key Responsibilities Continued
Sales Enablement & Collaboration
Guide the development of sales enablement tools through the marketing team (presentations, case studies, service sheets, differentiation tools, decision guides).
Ensure enablement content supports BD effectiveness across regions and service lines and aligns with evolving competitive dynamics.
Create feedback loops with BD to incorporate field insights into targeting, messaging, nurture content, and conversion tactics.
Measurement & Reporting (Decision-Driving Analytics Ownership)
Own RMS Services marketing analytics, KPI definitions, and dashboards; turn performance data into actions that improve pipeline health.
Track performance across lifecycle stages: engagement, lead volume/quality, conversion, velocity, and pipeline contribution.
Establish a consistent rhythm of reporting: monthly performance and channel optimization review; quarterly business review (QBR) inputs and recommendations; and annual reporting contribution and strategic insights.
Lead market and competitive insight synthesis (trends, win/loss themes, segment performance signals) to guide program priorities.
Provide forecast inputs and pipeline modeling to support financial planning (e.g., expected pipeline contribution by channel/program, conversion assumptions, and scenario planning) in partnership with Commercial and Finance.
Develop and maintain market and competitor intelligence reporting outputs (e.g., competitor snapshots, positioning changes, emerging threats/whitespace, win/loss themes) and ensure insights are tied to campaign differentiation and pipeline performance decisions.
Cross-Functional Collaboration
Partner with Marketing Operations (content, creative, web, analytics) to deliver consistent, scalable execution and measurement.
Collaborate with Scientific/Operational leaders to validate technical accuracy and align programs to service realities and differentiators.
Align with regional and market development stakeholders to localize or tailor global programs to regional opportunities and constraints.
Serve as the connecting point between commercial, operational, and marketing execution teams-ensuring clarity, responsiveness, and momentum.
Job Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, Life Sciences, or related field (MBA a plus).
Experience: 8+ years of progressive commercial marketing experience in life sciences/ CRO / biotech or pharma services environments.
Strong preference for experience in commercial marketing for RMS-relevant services: research rodent breeding, colony management, embryology, in vivo research services, vivarium services/consulting, and animal health surveillance/genetic integrity/materials diagnostic testing.
Demonstrated experience owning demand generation and lifecycle nurturing with measurable pipeline outcomes.
Experience influencing and operating across global regions.
Strong analytical and communication skills; able to translate complex scientific value into customer-relevant messaging and demand programs.
People leadership experience (direct and/or matrixed).
Compensation Data
The pay range for this position is $120K - $150K USD annually. Please note that salaries vary within the range based on factors including, but not limited to, experience, skills, education, certifications, and location.
About Corporate Functions
The Corporate Functions provide operational support across Charles River in areas such as Human Resources, Finance, IT, Legal, Sales, Quality Assurance, Marketing, and Corporate Development. They partner with their colleagues across the company to develop and drive strategies and to set global standards. The functions are essential to providing a bridge between strategic vision and operational readiness, to ensure ongoing functional innovation and capability improvement.
About Charles River
Charles River is an early-stage contract research organization (CRO). We have built upon our foundation of laboratory animal medicine and science to develop a diverse portfolio of discovery and safety assessment services, both Good Laboratory Practice (GLP) and non-GLP, to support clients from target identification through preclinical development. Charles River also provides a suite of products and services to support our clients' clinical laboratory testing needs and manufacturing activities. Utilizing this broad portfolio of products and services enables our clients to create a more flexible drug development model, which reduces their costs, enhances their productivity and effectiveness to increase speed to market.
With over 20,000 employees within 110 facilities in over 20 countries around the globe, we are strategically positioned to coordinate worldwide resources and apply multidisciplinary perspectives in resolving our client's unique challenges. Our client base includes global pharmaceutical companies, biotechnology companies, government agencies and hospitals and academic institutions around the world.
At Charles River, we are passionate about our role in improving the quality of people's lives. Our mission, our excellent science and our strong sense of purpose guide us in all that we do, and we approach each day with the knowledge that our work helps to improve the health and well-being of many across the globe. We have proudly worked on 80% of the drugs approved by the U.S. Food and Drug Administration (FDA) in the past five years.
We're committed to providing benefits that elevate your quality of life. Based on your position these may include: bonus/incentives based on performance, 401K, paid time off, stock purchase program, Health and wellness coverage, employee and family wellbeing support programs, and work life balance flexibility.
Equal Employment Opportunity
Charles River is an equal opportunity employer and is committed to providing equal employment opportunities for all qualified applicants and employees without regard to race, color, sex, religion, national origin, ancestry, age, mental or physical disability, family status, pregnancy, military or veteran status, or any other characteristic protected by federal, state, or local laws.
It is unlawful in some states (including Massachusetts) to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
If you are interested in applying to Charles River Laboratories and need special assistance or an accommodation due to a disability to complete any forms or to otherwise participate in the resume submission process, please contact a member of our Human Resources team by sending an e-mail message to crrecruitment_US@crl.com. This contact is for accommodation requests for individuals with disabilities only and cannot be used to inquire about the status of applications.
For more information, please visit www.criver.com.
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