Product Marketing Manager

Great Plains Manufacturing • Salina, KS • 6d ago

This job was posted by https://www.kansasworks.com : For more information, please see: https://www.kansasworks.com/jobs/13486726

Land Pride CE Product Marketing Manager

Salina, KS

Land Pride, a division of Great Plains Manufacturing, has an opportunity for a motivated and highly qualified individual to join our team as a Product Manager in our Marketing Department. This role will be based in our Corporate Offices located in Salina, KS.

The Construction Equipment (CE) Product Marketing Manager (PMM) is responsible for Land Pride Kubota-branded line of attachments, linking Engineering, Marketing, and Sales, taking over when the product is market-ready. The PMM is the one responsible for product introduction, helping with messaging and marketing content, and helping to ensure product success. The PMM will identify features and benefits that will add value to the product for customers and dealers then work as part of the Marketing Team to create effective sales and marketing strategies, as well as assisting with product training opportunities. This position reports directly to the GPM Director of Marketing and Sales Ops.

Primary Duties and Responsibilities:

Participate in overall product strategy, research, and development

requirements and coordination between Kubota and Land Pride for new and emerging products.

Product Comparisons with focus on feature/benefit and competitive

price comparisons. Help with messaging on marketing materials that clearly communicate the products features and benefits.

Training on new products with the internal staff, sales, and

dealers; customer demos as needed.

Support Sales by providing them with the resources, training, and

tools they need to effectively sell the product including, but not limited to, sales materials (working with Marketing), training manuals, and competitive analysis for both features and pricing.

Attend Land Pride and Kubota Dealer Events including Kubota Connect

Dealer Meetings and Dealer Training. Excellent public speaking and presentation skills are a must.

Attend Shows and Meetings as needed; some product set up required.

Conduct market research to understand customer needs, identify

competitive landscape, and define the products target audience. Voice of Customer is a key aspect of the PMM role, seeking to gather information regarding product acceptance and user experience.

Help develop and execute go-to-market plans, including messaging and

content creation, to introduce new or updated products to the market. This includes working with Marketing to develop product narratives and drive the development of digital assets including photos and videos.

Analyze available data to measure success of product launches and

identify areas for improvement via post-launch reviews with the Sales and Marketing teams

Manage day-to-day progress of new product introductions, working

closely with engineering, marketing, purchasing, and controller.

Collaborate with a wide variety of functional areas such as sales,

engineering, marketing, and operations to develop and provide product data responsive to customer needs and market opportunities.

Develop and maintain a prioritized list of customer and market

requirements for product.

Provide input into the marketing, sales, engineering, and financial

plans for product.

Produce competitive analysis materials comparing product with its

key competitors on new and existing products including specification and pricing.

Monitor lifecycle of products and make recommendations of products

to modify or discontinue based on market needs.

Follow all Great Plains and OSHA safety regulations and wear

prescribed safety and protective equipment.

Other duties may be assigned that require other qualifications,

physical demands, and/or work environment.

Preferred Skills and Qualifications:

Bachelor\'s degree (B. A.) from four-year college or university; or

one to two years related experience and/or training; or equivalent combination of education and experience.

Product experience is required including knowledge of all Kubota

Power Units especially Tractors, SVLs/SSLs and Mini Excavators

Knowledge of attachments and implements and their uses is essential

Excellent interpersonal skills, communication skills, and

presentation skills are required

Above average computer skills, including Microsoft Office (Word,

PowerPoint, Excel, Outlook)

Must be a self-starter with outstanding leadership qualities

Overnight and weekend travel will be required for shows, training,

and Kubota events approximately 25% of time is travel

At Great Plains Manufacturing, our people drive our success, making us an exceptional place to work and thrive. With over 45 years of experience as a leading manufacturer of agricultural, farm, and landscaping equipment in Central Kansas, we are proud to be part of the Kubota organization. We have recently expanded with our new construction equipment division. If you\'re self-motivated, passionate about achieving goals, a

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Landscape Consultants LLC • New Cambria, KS • 2d ago

Trucking & Construction

This job was posted by https://www.kansasworks.com : For more information, please see: https://www.kansasworks.com/jobs/13488794 Landscape Consultants is a leading provider of high-quality landscape design and installati...

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