Details
Open Date 02/05/2026
Requisition Number PRN44188B
Job Title Marketing Management
Working Title Director, Enterprise Clinical Marketing
Career Progression Track M00
Track Level M6 - Director
FLSA Code Administrative
Patient Sensitive Job Code? No
Standard Hours per Week 40
Full Time or Part Time? Full Time
Shift Day
Work Schedule Summary
VP Area U of U Health - Academics
Department 00193 - Office of SR VP Health Sci
Location Campus
City Salt Lake City, UT
Type of Recruitment External Posting
Pay Rate Range $160,000 - $190,000
Close Date 03/05/2026
Priority Review Date (Note - Posting may close at any time)
Job Summary
The Director, Enterprise Marketing Management i s a senior leadership role responsible for defining, integrating, and executing enterprise-wide clinical marketing and growth strategies for University of Utah Health. Reporting to the System Chief Marketing Officer, this role leads a high-performing, multidisciplinary marketing organization supporting clinical care/service lines, inpatient and ambulatory sites, affiliates, and other strategic marketing initiatives.
This position oversees the department's most complex marketing portfolios and budgets, guiding strategy across owned, earned, and paid channels to drive awareness, preference, patient volume, and revenue growth. The director serves as a strategic partner to executive leadership, physicians, and care/service line leaders, ensuring marketing efforts are data-driven, brand-aligned, and tightly integrated with institutional priorities. This role emphasizes sustainable, ethical, and mission-aligned growth that advances clinical excellence while earning trust across diverse stakeholder groups.
Learn more about the great benefits of working for University of Utah: benefits.utah.edu
Responsibilities
Essential Functions:
Enterprise Clinical Marketing Strategy
Define and lead a comprehensive, audience-driven clinical marketing strategy aligned with system growth, brand, and access goals.
Translate institutional and service-line priorities into integrated marketing plans that drive measurable impact across awareness, acquisition, and loyalty.
Monitor healthcare, consumer, and digital marketing trends to ensure UU Health remains competitive and innovative.
Ensure marketing strategies drive sustainable, ethical, and mission-aligned growth consistent with academic medicine and patient-centered care values.
Leadership & Team Management
Lead and mentor a senior marketing leadership team (Associate Directors and managers), fostering accountability, professional development, and high performance.
Establish clear operating models, workflows, governance, and success metrics across a matrixed organization.
Inspire a culture that balances creativity, analytical rigor, and operational excellence.
Demonstrate change leadership by guiding teams through evolving priorities, tools, and operating models while maintaining momentum and engagement.
Integrated Marketing & Collaboration
Partner closely with peer leaders in Brand, PR & Content Marketing, Web/Digital, Sales Enablement, and External Relations to deliver cohesive, systemwide campaigns.
Collaborate with care/service line, physician, hospital, and health plan leaders to identify growth opportunities and prioritize marketing investment.
Enable sales and clinical teams with effective tools, messaging, and materials that support volume and revenue goals.
Exercise influence without direct authority by building trust, securing buy-in from clinical leaders, and partnering effectively across diverse departments and disciplines.
Translate complex clinical value propositions into clear, credible marketing narratives that executive, physician, and operational stakeholders understand and trust.
Budget, Agency & Resource Management
Own and manage the department's largest marketing budgets, including forecasting, allocation, and ROI optimization.
Oversee agency relationships and vendor partners to ensure efficient use of resources and high-quality execution.
Drive investment in digital, inbound, and performance marketing capabilities, including analytics and marketing technology.
Require strong task prioritization and project management discipline, leveraging enterprise tools such as Asana (or equivalent platforms) to manage complex, concurrent initiatives.
Data, Analytics & Performance Measurement
Define and monitor key marketing KPIs tied to clinical performance, including web engagement, appointments, patient volume, revenue, and brand metrics.
Ensure regular, actionable reporting to senior leadership and clients on marketing effectiveness and return on investment.
Champion data-informed decision-making and continuous improvement.
Demonstrate knowledge and understanding of how tools such as CRM / CDP platforms, marketing automation, listings management, project management systems, and paid media/ad placement technologies are applied in a healthcare marketing environment.
Sponsorship Activation & Partnership Strategy
Partner with the System Chief Marketing Officer to lead the strategic activation of major sponsorship and partnership investments across athletics, arts & entertainment, and community initiatives.
Oversee integrated, multi-channel activation strategies that maximize partnership value and advance brand awareness, patient growth, and community engagement.
Ensure sponsorship activations are aligned with institutional priorities, clinical objectives, and University of Utah Health brand standards.
Measures of Success
Demonstrated impact on clinical service line performance, patient volume, and revenue growth.
High-performing, engaged marketing team with clear goals and development pathways.
Strong alignment between clinical marketing strategy and institutional priorities.
Clear, consistent executive-level reporting on marketing performance and outcomes.
Minimum Qualifications
EQUIVALENCY STATEMENT : 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor's degree = 4 years of directly related work experience).
Director, Enterprise Marketing Management: Requires a bachelor's (or equivalency) + 12 years or a master's (or equivalency) + 10 years of directly related work experience.
Demonstrated success leading integrated marketing strategies across owned, earned, and paid channels.
Proven ability to translate complex organizational goals into effective, measurable marketing programs.
Strong executive presence with excellent communication, collaboration, and stakeholder management skills.
Demonstrated ability to influence outcomes and drive alignment in complex, matrixed environments without direct authority.
Preferences
Master's degree - MBA , MHA , MA/MS in comms/marketing, or similar.
Experience in healthcare, academic medicine, higher education, or similarly complex, multi-stakeholder organizations.
Deep knowledge of digital, inbound, and performance marketing, SEO / GEO , including analytics, KPIs, and marketing technology platforms.
Experience working in matrixed environments with care/service lines, physicians, and senior executives.
Track record of leading organizational change and building scalable marketing operations.
Type Benefited Staff
Special Instructions Summary
Additional Information
The University of Utah values candidates who have experience working in settings with students from diverse backgrounds and possess a strong commitment to improving access to higher education for historically underrepresented students.
Individuals from historically underrepresented groups, such as minorities, women, qualified persons with disabilities and protected veterans are encouraged to apply. Veterans' preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.
The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran's status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.
To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action:
Director/ Title IX Coordinator
Office of Equal Opportunity and Affirmative Action ( OEO /AA)
383 University Street, Level 1 OEO Suite
Salt Lake City, UT 84112
801-581-8365
oeo@utah.edu
Online reports may be submitted at oeo.utah.edu
For more information:
https://www.utah.edu/nondiscrimination/
To inquire about this posting, email:
employment@utah.edu
or call 801-581-2300.
The University is a participating employer with Utah Retirement Systems ("URS"). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS' post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.
This position may require the successful completion of a criminal background check and/or drug screen.
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