Back to Jobs search

Account Based Marketing Manager

Broadcom • Burlington, MA • 3h ago

Please Note:

If you are a first time user, please create your candidate login account before you apply for a job. (Click Sign In > Create Account)
If you already have a Candidate Account, please Sign-In before you apply.

Job Description:

Are you a strategic marketer who loves to drive measurable results and unlock massive growth opportunities? We are looking for a high-impact Account Based Marketing Manager to join our dynamic Digital Marketing team within the Mainframe Software Division at Broadcom. This role is a unique opportunity to own the full lifecycle of highly personalized, account-centric campaigns for our strategic accounts.

This position is perfect for a self-starter who thrives on both strategic thinking and hands-on execution. You will be a campaign architect and a digital marketing executor-leading the strategy while rolling up your sleeves to implement creative, multi-channel tactics that deliver measurable results. If you are collaborative, goal-driven, and ready to make a significant impact in a fast-paced, in-office environment, we want to hear from you.

What You'll Do :

As the ABM Manager, you will be the driving force behind our account strategy, focusing on personalized engagement and measurable success:

Own the Campaign Lifecycle: Drive end-to-end ABM campaign development and execution, from initial strategy and component creation to execution, measurement, and reporting.

Be a Cross-Functional Leader : Partner closely with Product Marketing, Creative, and Digital Channel leads to develop and execute multi-channel strategies, including emails, webinars, events, digital advertising, and more.

Creation of High-Impact Assets : Assist in building and test compelling campaign deliverables, such as infographics, banner ads, social posts, landing pages, and email copy.

Ensure Operational Excellence: Manage and communicate a clear campaigns calendar, ensuring timely execution of all tactics and effective actioning of all leads.

Focus on ROI: Track and optimize campaigns to ensure high ROI.

Leverage Data for Growth: Work with team members to report on defined KPIs in real-time. Use deep data analysis and industry best practices to identify insights and continuously optimize programs for target accounts.

Manage Creative Partners : Oversee external creative agencies to deliver high-quality design assets.

Minimum Requirements:

12+ years of related marketing experience, with a minimum of 2 years dedicated to Account Based Marketing (ABM).

A Bachelor's degree in Engineering, with a concentration in Marketing or a related field, is preferred.

Ideal Skills & Mindset:

Strategic & Innovative: Expert knowledge of marketing campaign best practices, real-time content marketing, and digital/social marketing. The ability to continually innovate and orchestrate complex, moving parts.

Collaboration & Project Management: Exceptional project management skills and proven experience collaborating effectively within a cross-functional team, particularly with an enterprise sales organization.

Driven & Resourceful: Highly organized, process-oriented, self-directed, and resourceful.

Resilience: Adaptable and calm in high-stress, tight-deadline situations, with patience in the face of changing priorities.

Communication Power: Excellent writing, editing, communication, and presentation skills-you can articulate complex ideas clearly and persuasively.

LinkedIn Expertise: Knowledge and experience using LinkedIn as a B2B channel is a huge plus.

Time Management: Excellent skills in managing your time and priorities to meet deadlines.

Additional Job Description:

Compensation and Benefits

The annual base salary range for this position is $123,800 - $220,000

This position is also eligible for a discretionary annual bonus in accordance with relevant plan documents, and equity in accordance with equity plan documents and equity award agreements.

Broadcom offers a competitive and comprehensive benefits package: Medical, dental and vision plans, 401(K) participation including company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company paid holidays, paid sick leave and vacation time. The company follows all applicable laws for Paid Family Leave and other leaves of absence.

Broadcom is proud to be an equal opportunity employer. We will consider qualified applicants without regard to race, color, creed, religion, sex, sexual orientation, national origin, citizenship, disability status, medical condition, pregnancy, protected veteran status or any other characteristic protected by federal, state, or local law. We will also consider qualified applicants with arrest and conviction records consistent with local law.

If you are located outside USA, please be sure to fill out a home address as this will be used for future correspondence.

Welcome! Thank you for your interest in Broadcom!

We are a global technology leader that designs, develops and supplies a broad range of semiconductor and infrastructure software solutions.

For more information please visit our video library (http://www.broadcom.com/videos) and check out our Connected by Broadcom (https://www.broadcom.com/support/resources/video-webinar-library?channel=5c9658f7c1d34eca91c6cc16178e5b1b&video=7d72b04ea50046a394e682fab640ce20) series.

Follow us on Linked In Broadcom Inc (https://www.linkedin.com/company/broadcom) .

Similar Jobs

Adminstrative Assistant

CSL Behring • Waltham, MA • 2h ago

Management & Administrative

Under the direction of the Senior Executive Assistant, the Administrative Assistant provides comprehensive administrative support to ensure smooth daily operations for a team or department. This role involves managing ca...

2h ago

Go to Apply

3 (16) Relationship Manager

ADP • Salem, NH • 3h ago

Management & Administrative

Position Summary We are seeking a 3(16) Relationship Manager to serve as the primary point of contact for our Third Party Administrators (TPAs) and 3(16) fiduciary partners. This role is critical to ensuring smooth plan...

3h ago

Go to Apply

Manager, Outside Sales

WM • Boston, MA • 4h ago

Management & Administrative

I. Job Summary Maintains and generates profitable revenue by leading a team of sales and account management representatives. Assists in developing and executing the Area's Sales and Marketing Plan in order to improve rev...

4h ago

Go to Apply

Chief Privacy Officer

State of Massachusetts • Boston, MA • 4h ago

Management & Administrative

Agency Overview The Department of Revenue's core mission is to collect the revenues required to support the business of the Commonwealth, to make a difference in the lives of children by enforcing the financial responsib...

4h ago

Go to Apply

Case Manager

State of Massachusetts • Boston, MA • 4h ago

Management & Administrative

The Human Service Coordinator I (Case Manager) provides assessment, outreach, support, service coordination and person-centered advocacy to DMH authorized adults by promoting DMH's philosophy of recovery, trauma informed...

4h ago

Go to Apply

Environmental Services Operations Coordinator

State of Massachusetts • Boston, MA • 4h ago

Management & Administrative

The Lemuel Shattuck Hospital, operated by the Department of Public Health is seeking an EVS Operations Coordinator who would oversee daily operations of the Environmental Services Department. This includes key support fu...

4h ago

Go to Apply

Materials Management Supervisor

State of Massachusetts • Tewksbury, MA • 4h ago

Management & Administrative

Tewksbury Hospital, under the Massachusetts Department of Public Health (DPH), is seeking aMaterials Management Supervisorto guide the daily operations of the Materials Management Department, ensuring the seamless availa...

4h ago

Go to Apply

Office Support Specialist I

State of Massachusetts • Tewksbury, MA • 4h ago

Management & Administrative

Tewksbury Hospital, part of the Massachusetts Department of Public Health (DPH), is seeking a dynamicFacilities Office Support Specialist. This role is an essential part of keeping a complex healthcare facility running s...

4h ago

Go to Apply

Deputy Chief of Investigations

State of Massachusetts • Boston, MA • 4h ago

Management & Administrative

The Bureau of Health Professions Licensure (BHPL), part of the Massachusetts Department of Public Health (DPH), is seeking a strategic leader to serve asDeputy Chief of Investigations. This is an ideal opportunity for an...

4h ago

Go to Apply

Service Technician with Gasfitter's License - Starting Pay $30 to $45 Per Hour - Atkinson, NH

Palmer Gas & Oil • Nashua, NH • 8h ago

Management & Administrative Sponsored

P almer Gas & Oil is looking to hire a Propane and Oil Service Technician to join their growing team! Starting Pay $30 - $45 Per Hour Must Be An Experienced Technician with a gasfitter's license. One year certi...

8h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.