Digital Marketing Specialist

BUNZL • Cerritos, CA • 2h ago

Description

John Tillman Company, a division of Bunzl, is seeking a Digital Marketing Specialist for our office in Cerritos, CA. John Tillman Company was founded in 1928 and is the leading manufacturer and supplier of welding protective products in the United States. The Digital Marketing Specialist will be strategic and hands-on, driving our organic search presence, optimizing our digital content, and executing multi-channel marketing campaigns. This role is ideal for someone with proven SEO expertise who wants to make an immediate impact at an established B2B manufacturer.

This role will work closely with our Director of Marketing to develop and execute digital strategies that support our Sales team and distributor partners. As we expand our digital presence across multiple channels, experience with e-commerce marketplaces is a strong plus.

At Bunzl, we know that our employees are our number one asset. We seek to recruit and retain the right people who are passionate about our business, and we provide opportunities for our employees so that they may progress within our company based on their talents, experiences, and their aptitude.

This position is on-site at our Cerritos, CA, office.

What You'll Actually Do:

SEO & Website

Develop and implement SEO strategy to improve organic search rankings for target keywords

Optimize website content, product pages, and blog posts for search engines and users

Conduct keyword research and competitive analysis

Track rankings, traffic, and conversions; report on SEO performance

Manage WordPress website content updates, optimization, and basic troubleshooting

Email & Campaign Marketing

Create and execute email marketing campaigns using our marketing automation platform

Build and optimize automated email workflows (welcome series, nurture campaigns, re-engagement)

Segment audiences and personalize messaging based on customer data

A/B test subject lines, content, and CTAs to improve performance

Collaborate with sales on lead nurturing campaigns

Digital Channel Management

Support expansion into new digital sales channels and marketplaces

Optimize product content and listings across multiple platforms

Monitor performance metrics and identify growth opportunities

Coordinate with external partners and agencies as needed

Stay current on e-commerce and marketplace best practices

Content & Social Media

Write and optimize content for website, blog, product pages, and email

Manage social media content calendar and posting schedule

Create social media content that drives engagement and brand awareness

Work with external designers/contractors on visual assets as needed

Analytics & Reporting

Track campaign performance using Google Analytics and marketing platforms

Generate regular reports on key metrics (traffic, rankings, conversions, email performance)

Provide insights and recommendations based on data analysis

Support trade show and promotional campaign tracking

Requirements:

5-7 years' digital marketing experience with demonstrated SEO results

Proven track record improving organic search rankings

Hands-on experience with SEO tools (SEMrush, Ahrefs, Moz, or similar)

Strong Google Analytics skills - you can navigate reports and extract insights

Experience with marketing automation platforms (ActiveCampaign, HubSpot, Mailchimp, or similar)

WordPress or similar CMS experience - you're comfortable managing content, making updates, and doing basic optimization

Excellent writing and content optimization skills

Analytical mindset - you make data-driven decisions

Self-starter who can work independently with strategic direction

Preferred:

Amazon Seller Central, Vendor Central, or other marketplace experience (Walmart.com, Shopify, eBay)

Understanding of e-commerce marketplaces and how optimization differs across platforms

B2B marketing experience (industrial, manufacturing, or distribution experience a plus)

Experience marketing technical products or products with specifications/certifications

Understanding of distributor channel dynamics

Familiarity with using AI tools to improve marketing efficiency

Tillman CA salary range $75K - 90K based on experience, education, and geographic location.

So, what are you waiting for? A new career awaits you with endless opportunities.

Bunzl is a global leader in the Cleaning & Hygiene, Food Processing, Grocery, Health Care, Non-Food Retail, and Safety industries. We have grown both organically and through acquisitions to sales in excess of $10 billion. Bunzl North America is headquartered in St. Louis, Missouri. Bunzl North America owns and operates more than 100 warehouses and serves all 50 states, Puerto Rico, Canada and parts of the Caribbean and Mexico. With more than 5,000 employees and 400,000 plus supplies, Bunzl is regarded as a leading supplier in North America.

Click here to view the California Employee/Applicant Privacy Policy (https://www.bunzlcareers.com/wp-content/uploads/2023/02/Bunzl-CA-Employee-Privacy-Policy-CPRA-Jan-2023.pdf)

Bunzl Distribution offers competitive salaries, a comfortable work environment, and a full range of benefits including a 401k with a company match.

Bunzl Distribution has a tradition of commitment to equal employment opportunity. It is the established policy to attract and retain the best qualified people without regard to race, color, religion, national origin, sex/gender (including pregnancy), sexual orientation, age, disability or veteran status as provided by law.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.

BUNZL

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