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In this position...
This role is responsible for leading the day-to-day execution and on time delivery of marketing materials and event integration to support Ford Racing Parts. Output is aligned to development of creative marketing materials and messaging to drive financial forecasts of Ford Racing Parts.
What you'll do...
Direct the 12-month Ford Racing Parts master marketing calendar and FRP marketing budget, ensuring strategic fund allocation, ROI tracking, and agency/vendor management.
Lead cross-functional alignment meetings between engineering, planning, and creative teams to ensure marketing readiness meets technical launch timelines.
Track FRP release status, ensuring marketing assets and photo shoots are completed on time and accurately to support product on sale date. Manage monthly photo shoot tracker, procure parts for shoots and lead agency staff in completion of asset collection to support product launch.
Translate complex engineering data and mechanical specifications into consumer-friendly marketing content for legacy and next-generation performance parts.
Ensure 100% brand consistency messaging and legal compliance (CARB) across all creative assets and technical documentation.
Oversee the Ford Racing Parts website including updates, technical IT tickets, and the management of product imagery/copy for e-commerce and internal platforms.
Maintain the Ford Racing Parts web presence by managing promotional banners, digital assets, and catalog updates and changes for accuracy.
Manage the "Build Request" ecosystem, vetting and selecting strategic partnerships with influencers and resto-mod builders to align with marketing objectives.
Collaborate with builders to integrate featured vehicles into social media campaigns, media drives, and major industry events. Review and approve build requests and report postmortem analysis of request with respect to ROI.
Develop and distribute Hero cards and high impact marketing materials for the Ford Authorized Distributor (FAD), Warehouse Distributor (WD), and Dealer networks.
Synchronize marketing pushes with supply chain and warehouse inventory to maximize sales conversion and customer satisfaction.
Spearhead logistics for FRP specific events, including vehicle displays, technical placards, and on-site collateral.
Partner with Ford Brand social and communications teams to amplify product launches and awareness
Maintain the ability to quickly react to shifting engineering timelines and market demands, recalibrating complex marketing efforts in real time.
Ideation and development of marketing materials to directly support financial objectives for Ford Racing Parts
You'll have...
Bachelor's degree in related field of study
Strong organizational skills to manage multiple complex projects and deliver superior results on a timely basis
Strong interpersonal and teamwork skills to deliver major projects and develop team One Ford behaviors
Strong written & verbal skills to prepare, present, & communicate project status and results regularly
Strong decision-making skills
Strong computer skills, including Excel, Word, PowerPoint and SharePoint
Understanding of Vehicle Personalization and FRP business
Strong product and branding knowledge preferred
Ability to interact with all levels of Management
Ability to develop creative solutions to grow sales and increase awareness
Ability to motivate a widely diverse team of Ford and Agency personnel utilizing strong relationship skills
Ability to work independently and collaboratively
Estimated Travel: 20%
Even better, you may have...
Bachelor's degree in marketing or related field
Brand marketing experience to include creation of briefs, work with creative agency, familiarity with branding and alignment of brand guidelines
Knowledge of performance parts industry
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including:
Immediate medical, dental, vision and prescription drug coverage
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year's Day
Paid time off and the option to purchase additional vacation time.
This position is a salary grade 7 and ranges from $84,480-141,360.
For more information on salary and benefits, click here: https://fordcareers.co/GSR
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. #LI-Hybrid#LI-RR1
Requisition ID : 58165
