Planning & Strategy Marketing Manager

Family Dollar • Chesapeake, VA • 2h ago

General Summary:

The Marketing Planning & Strategy Manager is responsible for serving as a liaison between ad planning, pricing creative and the merchant community to ensure accurate production of advertising print media. This manager will be required to collaborate with Suppliers, Ad and Marketing Planners, Creative team, Shopper Marketing Merchants and other internal teams to develop and flawlessly execute print and digital media advertising events. This role is responsible for supporting the production of Circulars, Instore ads (Passouts and Flyers) and Supplier print ad and seasonal books within digital platform. This position is responsible for embracing Family Dollar's store-centric commitment to customers, customer service and sales.

Principal Duties & Responsibilities:

-Support the ad production end to end process to create compelling and flawlessly executed circular, seasonal books, digital and print advertising materials that will align with Family Dollar brand standards and engage consumers.

-Proofread ads and seasonal books to support and review for accurate content, spelling and grammar. Make suggestions to layout and item/category adjacencies.

-Support the soft proofing process within Demand Tec tool and help to drive compliance throughout the merchant community organization.

-Utilize Retek platform. Partner with Ad Planning and Pricing to upload master promotions from Demand Tec to Retek.

-Lead store communication across key functional areas and partner with Store Operations to ensure best execution of ads.

-Partner with internal Marketing teams, merchants, pricing, promotional planning and store operations to ensure all elements are timely, accurate and consistent with current branding.

-Manage print and digital vendor relationships (Imagine, RRD & Flipp)

-Utilize Data to drive advertising recommendations to connect with our customer personas.

-Support coordination of ad versioning and ensuring accurate production of all versioned ad materials.

-Proactively manage projects, set up schedules, monitor schedule adherence.

-All other duties as assigned and needed within the Marketing project flow.

Position Requirements:

Office work environment, 40+ work hours per week

Minimum Requirements:

Education: BA or BS with Marketing Concentration or Equivalent Retail Marketing Role experience of 10 years or more

Job Related Skills: Attention to detail; excellent communication, both verbal and written; ability to manage projects through the life cycle; ability to build and maintain cross functional partnerships; ability to learn and utilize new processes and new technology; strong organizational and priority setting skills, ability to meet deadlines.

Computer Skills:

Strong knowledge of Microsoft Excel, PowerPoint and Word required; some knowledge of Microsoft Access a plus; some exposure to retail software systems a plus [Retek, Demand Tec], Internet product search as needed.

Print Production knowledge is a plus

Full time

510 Volvo Parkway,Chesapeake,Virginia 23320

Content & Operations

Family Dollar

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