Strategic Marketing Lead

Siemens Energy • Orlando, FL • 5h ago

A Snapshot of Your Day

As the Strategic Marketing Lead, you will drive the global marketing strategy execution uniting market insights, digital innovation, and cutting-edge customer engagement approaches to deliver measurable business impact. You will lead a diverse global team, set the vision for campaigns, and champion marketing excellence across all touchpoints - leveraging data, AI, and technology to maximize ROI across digital channels, events, and exhibitions.

How You'll Make an Impact

Design and oversee high-impact strategic campaigns that strengthen portfolio positioning in priority markets.

Define and execute strategic participation in global trade fairs, exhibitions, and events to maximize brand visibility and provide measurable business outcomes.

Translate market research and competitive intelligence into differentiated campaign messaging and targeted content strategies.

Lead the digitalization of marketing by implementing advanced automation platforms (e.g., Marketing Cloud) and AI-driven tools to enhance precision, personalization, and ROI.

Develop KPIs, success metrics, and agile dashboards for all marketing activities, enabling data-driven decisions and continuous optimization.

Lead, mentor, and inspire a diverse global team of marketing specialists, fostering collaboration and innovation across regions.

What You Bring

Bachelor's degree in marketing, communication, or a related discipline.

5+ years' experience in strategic marketing, business development, sales, or comparable functions.

Demonstrated leadership in managing global fairs, exhibitions, and major international events.

Strong financial expertise, including marketing budget management and ROI optimization.

Proven results in digital transformation initiatives, including AI adoption and marketing automation, along with exceptional communication, stakeholder management, and cross-cultural leadership skills.

Willing to travel 10% domestically.

Applicants must be legally authorized for employment in the United States without need for current or future employer-sponsored work authorization. Siemens Energy employees with current visa sponsorship may be eligible for internal transfers.

About the Team

Grid Technologies

Our Grid Technology division enables a reliable, sustainable, and digital grid. The power grid is the backbone of the energy transition. Siemens Energy offers a leading portfolio and solutions in HVDC transmission, grid stabilization and storage, high voltage switchgears and transformers, and digital grid technology.

Who is Siemens Energy?

At Siemens Energy, we are more than just an energy technology company. With ~100,000 dedicated employees in more than 90 countries, we develop the energy systems of the future, ensuring that the growing energy demand of the global community is met reliably and sustainably. The technologies created in our research departments and factories drive the energy transition and provide the base for one sixth of the world's electricity generation.

Our global team is committed to making sustainable, reliable, and affordable energy a reality by pushing the boundaries of what is possible. We uphold a 150-year legacy of innovation that encourages our search for people who will support our focus on decarbonization, new technologies, and energy transformation.

Find out how you can make a difference at Siemens Energy: https://www.siemens-energy.com/employeevideo

Rewards

Career growth and development opportunities; supportive work culture

Company paid Health and wellness benefits

Paid Time Off and paid holidays

401K savings plan with company match

Family building benefits

Parental leave

https://jobs.siemens-energy.com/jobs

Equal Employment Opportunity Statement

Siemens Energy is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local

law.

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