Education Marketing Manager

CRISIS PREVENTION INSTITUTE INC • Milwaukee, WI • 1d ago

JOB REQUIREMENTS: Our Story: Crisis Prevention Institute Inc. (CPI) is
the worldwide leader in evidence-based de-escalation and crisis
prevention training and dementia care services. Our programs teach
professionals the skills to recognize, prevent, and respond to crises in
the workplace. Since 1980, we\'ve helped train more than 17 million
people within service-oriented industries including education, health
care, behavioral health, long-term care, human services,
security,corporate, and retail. At CPI, we are dedicated to changing
behaviors and reducing conflict for theCare, Welfare, Safety, and
Securityof everyone. We believe the power of empathy, meaningful
connections, personal safety, and security are the antidotes to fear and
anxiety. It\'s a philosophy that is central to everything we do, and
traces back to our beginning. As a member of the team, you can expect
to: Make a difference through your work - You\'ll be proud to tell your
family and friends about what you do. Gain significant career experience
only obtained within a fast-growing organization - Entry-level roles
through executive leadership. Feel fulfilled and have fun - We work hard
but make the time to build meaningful relationships and celebrate the
wins. The Role: The Education Marketing Manager will own and lead all
projects and campaigns in the education business sector, encompassing
the development of comprehensive campaign strategies, collaboration with
cross-functional teams to execute them, and working closely with
Marketing and Sales leadership to evaluate campaign success. This role
will be responsible for understanding the needs of our education
prospects and customers, creating awareness about CPI\'s training
programs, nurturing prospects through the buying journey, and delivering
sales-ready leads. The Education Marketing Manager will also play a
pivotal role in driving CPI\'s public relations (PR) and trade show
strategy. This position will have a broad understanding of omni-channel
marketing, as well as extensive experience overseeing campaigns. What
You Get To Do Everyday: Lead the education marketing strategy, living
and breathing the industry daily, serving as a subject matter expert
(SME) to ensure we understand the needs and pain points of prospects &
customers in the space. Drive the strategy and execution of
cross-channel (email, social, paid advertising, etc.) campaigns and
initiatives, including writing campaign briefs to define objectives,
segmentation, key messaging, and channel approach; partner day-to-day
with Marketing SMEs to execute; and present plans and results to
leadership. Partner with Marketing channel owners to measure and report
performance of all education projects and campaigns, assessing key
performance indicators (KPIs) as well as analyzing results and... For
full info follow application link. Crisis Prevention Institute is an
Equal Opportunity Employer of Minorities, Females, Protected Veterans,
and Individuals with Disabilities. *** APPLICATION INSTRUCTIONS:
Apply Online: ipc.us/t/73415D31918746F9

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