Paylocity is an award-winning provider of cloud-based HR and payroll software solutions, offering the most complete platform for the modern workforce. The company has become one of the fastest-growing HCM software providers worldwide by offering an intuitive, easy-to-use product suite that helps businesses automate and streamline HR and payroll processes, attract and retain talent, and build a strong workplace culture.
While traditional HR and payroll providers automate basic HR processes such as payroll and benefits administration, Paylocity goes further by developing tools that HR and businesses need to compete for talent and deliver against the expectations of the modern workforce.
We give our employees what they need to succeed, including great benefits and perks! We offer medical, dental, vision, life, disability, and a 401(k) match, as well as perks that support you, your family, and your finances. And if it's career development you desire, we provide that, too! At Paylocity, people matter most and have always been at the heart of our business.
As part of the Sales & Marketing team, you'll help us solve challenges and succeed as you grow and understand the unique needs of our clients and tailor easy-to-use solutions to deliver the performance they need.
With a position in Sales & Marketing, you'll strengthen our relationships with clients, anticipate their needs, and think outside the box to unlock new possibilities.
This is a fully remote position, allowing you to work from home or location of record within the U.S. with no in-office requirements. You must be available five days per week during designated work hours. The work arrangement for this role is subject to change based on business needs and individual performance. This may include adjustments to on-site requirements or schedule expectations, as necessary.
Position Overview
The Senior Director of Product Marketing is the executive owner of the company's product marketing strategy-defining how our portfolio is positioned in the market, how our value is articulated, and how our products drive long-term growth.
This role sits at the intersection of Product, Sales, and Marketing, partnering closely with executive leadership to shape company strategy and translate it into compelling go-to-market execution. As a highly visible leader, this role influences product direction, revenue outcomes, and how the company shows up to customers, prospects, analysts, and the broader market.
The Senior Director will build and lead a high-performing product marketing organization, setting the vision, standards, and operating model that enable the business to scale.
Primary Responsibilities
Own the company-wide product marketing strategy, including portfolio positioning, segmentation, messaging, and competitive differentiation across customer segments and the full customer lifecycle.
Set the long-term vision for how the company shows up to the market, ensuring product narratives align with business strategy, growth priorities, and category leadership goals.
Partner with Product leadership to influence product strategy and roadmap decisions, bringing the voice of the customer, market insight, and competitive intelligence into planning and prioritization.
Define and lead the go-to-market operating model for new products, major releases, and strategic initiatives, ensuring consistent, high-impact execution across the organization.
Drive high-visibility product launches and GTM motions that demonstrate innovation, clearly communicate differentiated value, and support revenue growth and expansion.
Serve as a strategic partner to Sales leadership, ensuring product positioning, value frameworks, and competitive narratives materially improve sales effectiveness and confidence.
Collaborate closely with Demand Generation, Brand, and Corporate Marketing to create compelling, integrated stories that build awareness, generate demand, and reinforce our market leadership.
Build, lead, and scale a high-performing product marketing organization, developing leaders, setting quality bars, and prioritizing work that delivers the greatest business impact.
Establish clear operating rhythms, prioritization frameworks, and success metrics for the product marketing function to ensure focus, accountability, and measurable outcomes.
Act as a visible market-facing leader, serving as a spokesperson with customers, partners, industry analysts, and the press to reinforce the company's differentiated point of view.
Elevate the influence of product marketing across the company, positioning the function as a strategic partner to Product, Sales, and executive leadership-not a service or support team.
Education and Experience:
15+ years of marketing or product management experience at a fast-growing B2B SaaS company
BS/BA degree in Marketing, Business, Engineering, or related field
People-focused leader with proven ability to build creative, collaborative teams; develop people; and link performance to overall business objectives.
Excellent cross group collaboration skills, excelling at both high-level thinking and influencing and inspiring others to achieve a common goal.
Preferred Skills:
Strong technical depth and ability to learn new products and evaluate them in the competitive environment.
Soft Skills:
Passion for storyteller engaging and influencing others to align to a vision, internally and externally. A gift for bringing clarity where there is ambiguity.
Pragmatic Problem Solver and Results orientation - Ability to digest complex problems, develop practical solutions lead the day-to-day execution in the trenches
Exceptional written and verbal communication skills. This role demands someone who is gifted in their ability to use the spoken and written word to com
The base pay range for this position is $170,000 - $210,000k/yr; however, base pay offered may vary depending on job-related knowledge, skills, and experience. This position is eligible for an annual bonus and restricted stock unit grant based on individual performance in addition to a full range of benefits outlined here. This information is provided per the relevant state and local pay transparency laws for the location in which this position will be performed. Base pay information is based on market location. Applicants should apply via www.paylocity.com/careers.
Paylocity is an equal-opportunity employer. Paylocity is committed to the full inclusion of all individuals. We recruit, train, compensate, and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. At Paylocity, we believe diversity makes us better.
We embrace and encourage our employees' differences in age, culture, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion or spiritual belief, sexual orientation, socio-economic status, veteran status, and other characteristics that make our employees unique. We actively cultivate these differences through our employee resource groups (ERGs), employee experiences, perspectives, talents, and approaches to drive innovation in the software and services we provide our customers.
We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. To request reasonable accommodation in the job application or interview process, please contact accessibility@paylocity.com. This email address is exclusively designated for such requests, aligning with federal and state disability laws. Please do not send resumes to this email address, as they will be removed.
