Marketing Manager, CreditWise (Hybrid)
CreditWise is Capital One's free credit and identity monitoring tool, available to both customers and 'pre-customers.' CreditWise is transforming its business over the next several years, taking an incredibly strong 65M user portfolio and monetization strategy and supercharging it by expanding the value proposition and user value. Help us tell the story of that transformation, internally and externally, driving results through new enrollments, customer engagement and monetization, all while embodying our Mission to Change Banking for Good. We are looking for a Marketing Manager who will be responsible to support and lead our engagement strategy.
The highly visible, strategic role is responsible for building relationships with a wide range of stakeholders and partners to bring brand-defining storytelling and campaign to life through a variety of channels. In this role you will get to develop strategies for various marketing campaigns that drive engagement and monetization of offers.
The ideal candidate will have proven experience translating performance data into actionable marketing strategies, navigating matrixed organizations, and working with both internal partners and media agencies. To be successful, the Marketing Manager will need to thrive working in white space, building powerful cross-functional relationships and turning analytics into actionable marketing strategies.
Primary Responsibilities
Lead development and execution of a strategic marketing agenda to engage our customers to take action
Drive testing strategies to inform targeting, creative, & landing page optimization that engage consumers and drive business results
Lead relationship with our channel partners, ensuring strategies are aligned to business priorities and campaigns are efficient and effective
Steward the maintenance and monitoring of our email campaigns with internal analysts and product partners
Lead the execution of cMAB within our email marketing and servicing campaigns
Keep pace with the industry trends and best practices to drive innovation in marketing channels with a focus on engagement and offer monetization.
Serve as a mentor and coach to junior team members.
Basic Qualifications
Bachelor's Degree or Military Experience
At least 5 years experience in marketing across multiple platforms
At least 5 years of experience with marketing analytics and optimization
At least 3 years experience with Google Analytics, Google Data Studio or internal data tools, cMAB testing in email marketing
Preferred Qualifications
3+ years of agency or agency management experience
Channel expertise in email, in-app and push notification marketing
3+ years of marketing experience in financial services or another highly regulated industry
3+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
Experience translating customer insights and analytics into marketing strategies
Experience leading project or campaigns within a marketing organization
Experience creating and presenting strategic recommendations to senior leadership audiences
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $151,900 - $173,400 for Manager, Marketing
New York, NY: $165,700 - $189,200 for Manager, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website (https://www.capitalonecareers.com/benefits) . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
