Senior Partner Marketing Manager
Job Description:
Our Value-Added Software Reseller (VAR) partners are a core part of Sage's success and play a key role in how Sage goes to market. Partner Marketing exists to help these partners market and sell Sage solutions more effectively. We're expanding and strengthening this team through increased investment in co-marketing programs, tools, measurement, budgets, and internal cross-functional collaboration - enabling partners to generate pipeline faster and drive measurable impact for their businesses and for Sage.
As the Senior Partner Marketing Manager, you'll act as a consultative marketing advisor to our Value-Added Reseller (VAR) partners across the US for Sage Intacct-our AI-powered, cloud financial management ERP solution and Sage's fastest-growing business in North America.
A core part of this role is partner management: building strong, trusted relationships with resellers and serving as a strategic marketing partner they rely on. Through those relationships, you'll help shape effective marketing plans - advising on the right channels and tactics, and enabling execution through campaigns-in-a-box supporting tools, performance measurement, and ongoing optimization. You'll own how partner marketing programs are measured and improved over time, helping drive demand, pipeline, and revenue for both partner businesses and Sage.
We're looking for a Partner/Channel Marketer or Demand Generation Marketer with strong consultative skills and a data-driven, performance-focused approach. You know how to build relationships and credibility, influence and identify underperformance early, and turn insights into measurable improvement.
Location: Hybrid 3 days per week from our Atlanta office (Ponce City Market).
Minimum Qualifications:
5 years of experience as a channel/partner marketing manager for software reseller partners OR demand generation marketing manager.
Experience marketing B2B SaaS / software solutions
Demand marketing expertise including lead flow, campaign strategies and tactics.
Experience tracking integrated campaign and funnel performance - from MQL through SQL - and using analysis to identify gaps, measure results, and optimize co-marketing programs
Ability to build trusted, consultative partner relationships and influence adoption of marketing programs to deliver measurable results.
Excellent cross-functional collaboration skills
Creative problem-solving abilities and a bias for action.
Effective communication skills, both written and verbal.
Why Sage? What's In it for you?
Sage helps small to medium-sized businesses to succeed with AI-powered Accounting & ERP software. Knowing that over 6M of our global customers depend on our solutions motivates us to keep innovating so they keep growing. Sage Copilot for Sage Intacct is a prime example:https://www.youtube.com/watch?v=1vRW5YfAeec
You'll have the opportunity to grow and develop your career at a stable, global SaaS company with products voted #1 in customer satisfaction for 10 consecutive years. Collaborate with globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is built on doing the right thing-guided by our mantra and values: We do the Right thing: Human, Trust, Bold, and Simplify. We support flexible working and encourage giving back globally by offering every employee 40 paid volunteer hours per year to make a difference in our communities through Sage Foundation.
Key Responsibilities:
Key Responsibilities:
Develop and execute joint marketing plans with US VAR partners to drive demand and pipeline growth.
Serve as the primary marketing contact for assigned VAR (value-added reseller) partners, fostering strong relationships and ensuring alignment with Sage's strategic goals.
Collaborate with Partner Marketing Program Managers, Partner Sales, Product, and internal Marketing teams to support partner marketing initiatives and campaigns.
Provide strategic and consultative guidance to partners on marketing best practices, campaign execution, and performance optimization.
Track, measure, and report on campaign performance and plan activities by Partners.
Manage partner MDF (Market Development Funds) and ensure effective utilization and ROI.
Support partner enablement through marketing content, tools, and training.
Lead monthly and quarterly business reviews with partners and Sage Partner Channel Leadership to assess marketing impact and identify growth opportunities.
Stay current on industry trends and competitor activities to inform partner strategies.
Benefits? We have plenty.
Competitive annual bonuses
Comprehensive health, dental, and vision coverage
401(k) retirement match (100% matching up to 4%)
32 days paid time off (22 personal days & 10 national holidays)
18 weeks of paid parental leave (offered 1 year after the start date)
Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
Sage Foundation: 5 days paid yearly to volunteer
$5,250 tuition reimbursement per calendar year starting 6 months after the hire date
Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
LI-CH1
Function:
Performance Marketing
Country:
United States
Office Location:
Atlanta
Work Place @type:
Hybrid
Advert
Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.
Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage:sage.com/en-us/company/careers/working-at-sage/
Watch a video about our culture:youtube.com/watch?v=h1-vs3zIpnc
We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out atcareers@sage.com.
Learn more about DEI at Sage:sage.com/en-us/company/careers/diversity-equity-and-inclusion/
Equal Employment Opportunity (EEO)
Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.
In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.
