Chief Marketing Officer (CMO)

North 40 Outfitters • Great Falls, MT • 1d ago

To tell the story of North 40 Outfitters is to tell a success story of the people of the Northwest. We do what we love, and love what we do because we're passionate. We're dedicated. We give it all we've got and then we get up in the morning and do it all over again. We're farmers and ranchers. We're barrel racers and river chasers. We're honest. We're helpful. And our families, our friends, and our communities are everything. This is us. This is who we are. It's what we do every day.

Our Values:

Embrace Authenticity

Encourage Transparency

Promote Learning

Build Trust

Earn Respect

Deliver Value

Serve Our Customers

North 40 Outfitters is looking to hire a Chief Marketing Officer (CMO) to join our team. We believe that each team member plays a vital role in the success of our company, and we are looking for authentic and enthusiastic leaders who love our lifestyle and believe in service before self. As the Chief Marketing Officer at North 40, you play a key role in shaping the company's marketing vision by leading brand strategy, customer growth initiatives, and all marketing efforts in alignment with our service-first culture and long-term business goals.

This leadership position requires the ability to work with cross-functional teams, including merchandising, e-commerce, operations, finance, and technology. The CMO serves as a member of the executive leadership team and is responsible for driving customer acquisition, retention, loyalty, and brand equity across all channels, while ensuring marketing performance supports the overall success and growth of North 40 Outfitters.

Willingness to share credit, work with others in a team environment, and define success collectively rather than individually

Ability to take initiative, embrace change, and learn new things

10+ years of progressive marketing experience, including senior or executive-level leadership

Proven ability to develop and execute integrated marketing strategies that drive customer growth and business performance

Demonstrated experience leading multi-disciplinary teams across brand, digital, content, and analytics functions

Experience guiding brand strategy, positioning, messaging, and storytelling across multiple customer touchpoints

Strong background in customer acquisition, retention, and loyalty strategies across paid, owned, and earned channels

Experience overseeing digital marketing initiatives, including email, paid media, social, SEO/SEM, and performance marketing

Ability to partner effectively with e-commerce teams to drive traffic growth, conversion optimization, and omnichannel alignment

Strong strategic leadership skills with the ability to advise and influence executive leadership teams

Excellent communication skills with strong executive presence and clarity

Demonstrated financial acumen, including experience managing and optimizing large marketing budgets

Extensive experience with marketing software, particularly Adobe Experience and Adobe Creative Suite.

Experience establishing KPIs, performance benchmarks, and measurement frameworks to track ROI and effectiveness

Strong analytical skills with the ability to leverage data and insights to guide decisions and optimize outcomes

Ability to collaborate cross-functionally with merchandising, operations, finance, technology, and HR teams

Experience managing agency, vendor, and marketing technology partnerships

Ability to balance long-term brand building with performance-driven marketing execution

Ability to work on-site in an office environment with prolonged periods of sitting, repetitive hand and keyboard use, extended computer screen time, and frequent verbal communication; must be able to operate standard office equipment and travel occasionally (10-20%) to business-related locations.

BENEFITS & COMPENSATION

We offer a competitive wage, a rewarding work environment, and generous benefits and perks such as paid holidays, a 401(k) option, Health Savings Accounts (HSAs), medical, dental, vision, and life insurance, and a phenomenal employee discount on all products North 40 sells.

North 40 Outfitters is proud to be an Equal Opportunity Employer.

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