Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok (https://www.tiktok.com/@abbvie) .
Job Description
Leads the development and execution of marketing strategies for both healthcare provider (HCP) promotion and patient marketing initiatives for ELAHERE. Provides strategic leadership and fosters cross-functional collaboration across the enterprise. Leverages data, analytics, and a strategic mindset to drive both HCP engagement and patient awareness/activation. Demonstrates strong P&L ownership. Orchestrates work across internal teams and external agencies/partners with an integrated approach to execution of tactics.
Vision and Strategy: Owns and sets the vision for HCP promotion and patient marketing strategies, portfolio plans, and resource allocation. Aligns overall strategy to enterprise objectives, ensuring a cohesive 'One AbbVie' approach.
Leadership: Sets direction and priorities for HCP and patient marketing. Influences and aligns internal stakeholders (medical, regulatory, commercial, field teams, training) and agency partners. Coaches and develops direct and extended teams in both HCP and patient engagement tactics. Represent the Marketing Team perspective on internal cross-functional teams.
Action and Accountability: Develops, implements, and monitors marketing brand and tactical plans for HCP and patient segments using established frameworks. Ensures campaign effectiveness and compliance with promotion regulations. Own congress strategy and execution.
HCP and Patient Market Awareness: Continuously evaluates HCP prescribing behavior, patient needs, and market dynamics to optimize strategic direction and tactical delivery. Leverages insights to inform strategies for both audiences.
Strategic Impact: Adjusts tactics and business plans to deliver financial, share, and engagement objectives, driving brand growth across all stages of the product lifecycle.
Stakeholder Collaboration: Partners with medical, regulatory, Precision Medicine, Medical Expert Engagement Marketers (MEEMs), market access, field sales, advocacy, Congress planners and external agencies to ensure seamless integration of HCP and patient marketing efforts. Close collaboration with the Director of NPP/OmniChannel/Strategy to ensure alignment on overall strategy, messaging and coordinated rollout of field tools.
Analytics and Reporting: Utilizes data and analytics to measure ROI, optimize campaigns, and inform future marketing investments for HCP and patient segments.
Compliance and Best Practices: Maintains compliance with industry guidelines for both HCP and patient marketing. Promotes and implements best practices, elevating the team's expertise in compliant marketing. Partner with Legal and OEC as needed for planning and executional direction.
Resource Management: Oversees budget, vendor management, and agency relationships tied to HCP and patient marketing activities.
Innovation: Work with OmniChannel partner to explore the use of new channels, digital solutions, and leading-edge approaches to improve HCP engagement and patient activation.
Qualifications
Bachelor's Degree required.
-Significant experience in pharmaceutical marketing, including roles focused on HCP promotion and patient marketing.
-Demonstrated cross-functional leadership with exposure to field sales, finance, regulatory, medical, R&D, Precision Medicine, market access, or Managed Care.
-Strong strategic, analytical, storytelling, and project management skills.
-Proven experience collaborating with agencies and managing complex marketing campaigns involving compliance.
-Excellent communication and stakeholder management abilities.
-Familiarity with the regulatory environment for HCP and patient marketing in pharma.
-Experience with data/analytics tools and optimizing marketing strategy accordingly.
-Leadership experience with direct, indirect, and cross-functional teams.
-Master's Degree, MBA, or relevant advanced degree preferred.
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ?
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ?
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.?
This job is eligible to participate in our short-term incentive programs. ?
This job is eligible to participate in our long-term incentive programs?
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.? Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
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AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.? Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
Salary: $156,000 - $296,500
