Content Marketing Specialist

Zoom • Baton Rouge, LA • 5h ago

What you can expect

We're looking for a Content Marketing Specialist to help create, coordinate, and optimize content programs designed for a specific marketing persona and audience. This role is ideal for an impactful communicator who enjoys turning ideas into execution, keeping programs organized, and using performance data to continuously improve results.You'll work closely with product marketing, content, and demand teams to ensure our messaging is clear, consistent, and reaching the right audience through the right channels.

About the Team

We are a high-impact, cross-functional team focused on building programs that connect brand engagement to business growth. We unify partnerships, Tier 1 events, social media, and advertising into one cohesive strategy designed to drive awareness, adoption, and pipeline across the Zoom portfolio. Our work spans the full funnel, and we stay relentlessly focused on outcomes and business impact.

Responsibilities

Content creation & coordination

Support the development of marketing content, including blog posts and landing pages, and help coordinate additional iterative content needs as required.

Work with internal stakeholders and external partners to keep content programs on track and delivered on time.

Persona-focused execution

Execute content aligned to the marketing persona and target audience.

Ensure messaging reflects audience needs, pain points, and use cases as outlined by product and marketing leadership.

Content performance & optimization

Track and analyze content performance across channels.

Identify trends and insights, and suggest optimizations to improve performance and relevance.

Creative ideation

Contribute creative ideas for content formats, themes, and channels that will resonate with the target audience.

Stay up to date on industry trends and competitor activity to inform new content ideas.

Program management

Highly organized and detail-driven

Help manage editorial calendars and campaign timelines.

Keep content programs organized, moving forward, and aligned with broader marketing goals.

Experience or a background in project or program management to ensure complex programs are delivered efficiently.

What we're looking for

~2 years of experience in marketing, content marketing, communications, or a related role

Possess advanced written and verbal communication skills with an eye for clarity and tone

Have the capacity to manage multiple projects and deadlines with a sense of urgency

Comfort working with content performance data and making optimization recommendations

Have a creative mindset paired with excellent organizational skills

Familiarity with and interest in utilizing AI tools for content creation, optimization, and idea generation.

Collaborative, proactive, and eager to learn

Salary Range or On Target Earnings:

Minimum:

$65,400.00

Maximum:

$158,700.00

In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.

Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.

We also have a location based compensation structure; there may be a different range for candidates in this and other locations

At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!

Anticipated Position Close Date:

01/27/26

Ways of WorkingOur structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

BenefitsAs part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn (https://careers.zoom.us/benefits) for more information.

About UsZoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.We're problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.

Our Commitment?

At Zoom, we believe great work happens when people feel supported and empowered. We're committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know-we're here to support you at every step.

If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form (https://form.asana.com/?k=OIuqpO5Tv9XQTWp1bNYd8w&d=1127274756253361) and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.

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