Marketing Analyst, Acquisition marketing, Relay Acquisition Marketing

Amazon • Nashville, TN • 6h ago

Description

As a marketing analyst, you will lead reporting on marketing acquisition and engagement metrics for Amazon Relay, including paid media metrics, organic traffic, cost per acquisition, carriers searching, booking etc. In addition, you will be lead deep dives to solve exciting customer problems around customer acquisition and engagement. You will also be expected to lead the AI adoption within the team via working with Quicksuite and other Amazon AI tools to reduce manual overhead for you and other marketing team members.

Key job responsibilities

Weekly reporting of business facing KPIs on acquisition and engagement

Support team in data pulls to lead strategic initiatives around onboarding, retention and incentives (promotions).

Work with external agencies to standardize reporting around Search engine marketing and paid ads (Google, Meta, etc).

Leverage AI for dashboarding marketing data in one consolidated place. Support development of AI agents for marketing use cases.

Experience working with Pendo tool is strongly preferred.

About the team

This role sits within the Relay Acquisition Marketing (RAM) team within NAST Carrier Services organization. The RAM team is responsible for driving Relay carrier acquisition, engagement, and retention through data-driven marketing strategies, automation, and lifecycle programs.

Basic Qualifications

Experience with Microsoft Office products and applications

Experience using data to drive root cause elimination and process improvement

Preferred Qualifications

Experience with end-to-end project management

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

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