Sr Product Marketing Manager

Thomson Reuters Holdings Inc • Ann Arbor, MI • 1h ago

Summary of the Role We're seeking a creative, collaborative, and motivated Product Marketing Senior Manager who blends customer insight, data-driven decision making, high analytical aptitude, and go-to-market excellence to deliver material business outcomes.

About the Role Customers, Markets, and Strategy Spend significant time with customers and prospects to uncover unmet needs and jobs-to-be-done; turn insights into clear problem statements and opportunities. Lead longer-range strategic thinking on product priorities, including market sizing and other data-driven projects. Generate and socialize business cases for new products and enhancements under the broader risk and fraud umbrella. Partner closely with Product Management, Engineering, Sales, Marketing, and Research to shape roadmaps aligned to customer and market signals. Influence cross-functional teams to ensure propositions meet market requirements and deliver measurable outcomes. Go-To-Market and Outbound Execution Own end-to-end go-to-market plans for launches and feature releases: objectives, segmentation, positioning, messaging, channels, timelines, and success metrics. Create and maintain differentiated messaging and proof points; ensure consistency across web, sales assets, demand gen, and in-product surfaces. Partner with Demand Generation to plan and execute campaigns across email, paid media, webinars, field events, and nurture programs; define audience, offers, and CTAs. Build sales enablement: pitch narratives, competitive battlecards, discovery guides, objection handling, demo scripts, and customer stories. Develop customer reference programs and case studies that showcase measurable outcomes and risk/fraud impact. Represent Thomson Reuters at key industry events and communities as a thought leader. Data, Insights, and Experimentation Manage a team of analysts who deliver data insights back to the team and various internal stakeholders (e.g., pipeline creation, financial results, specific initiative reporting). Conduct market sizing and growth modeling to guide investment decisions. Run A/B and multivariate tests on messaging, pricing/packaging hypotheses, etc; quantify business impact Analyze product usage, cohorts, and adoption patterns to inform onboarding, activation, and expansion plays. Leverage tools such as Excel, SQL, Tableau/Power BI, Pendo, and Salesforce (among others) for both recurring and ad-hoc data extraction and analysis.

About you 5+ years of professional experience in product marketing, marketing, product management, strategy, consulting, or closely related roles. Proven ability to develop portfolio- and product-level value propositions and translate them into clear, compelling narratives. Strong analytical skills; comfort structuring ambiguous problems and synthesizing data into recommendations and action. Experience planning and executing product launches and integrated GTM campaigns with measurable business outcomes. Excellent stakeholder management and collaboration skills across Product, Sales, Marketing, and Executive teams. Strong communication skills: can craft and deliver well-structured stories (e.g., business cases, sales narratives) for internal and external audiences. Growth mindset with a test-and-learn approach and strong bias for delivering business outcomes. Preferred Qualifications Experience with B2B SaaS, data/analytics products, or risk, identity, and fraud platforms. Familiarity with compliance, KYC/KYB, AML, payments risk, account takeover, or claims/fraud workflows. Hands-on proficiency with CRM and marketing automation (e.g., Salesforce) andBI tools (e.g., Tableau/Power BI). Comfort querying data (SQL) and building self-serve dashboards. Background in pricing/packaging or monetization strategy.

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