This is a People Leader role. The incumbent must be based in Atlanta, GA and work a hybrid work schedule
Digital products play a central role in how we create value for customers, support the teams who serve them, and shape the consumer experience. Our product organization brings together small, empowered teams that move with clarity, speed, and purpose, enabling digital to be a meaningful source of advantage across our operating unit.
Our work touches on the experiences that keep the business running, including customer journeys, service delivery, sales workflows, and the systems that connect them. We are raising our standards for product craft and rebuilding the platforms behind these experiences.
About the Role
The Head of Product Data & Analytics leads the data discipline within the Product organization, overseeing the analysts and data scientists embedded in empowered product teams. This leader is responsible for how teams use data to understand behavior, measure progress, experiment confidently, and discover new opportunities.
You will build and scale a modern product insights capability that brings together analytics, data science, experimentation, instrumentation, and decision support. You will ensure teams move from opinion-driven to evidence-informed, while partnering closely with Design and Research to connect what users do with why they do it.
This role is deeply cross-functional. You will work alongside Product, Design, and Engineering leaders to define metrics, build measurement frameworks, instrument features, run experiments, and develop models that create both internal insight and customer-facing value.
Responsibilities
Build and lead the Data & Analytics practice
Hire, develop, and lead analysts, data scientists, and experimentation specialists embedded in product teams
Define roles, standards, and career paths for analytics and data science
Create a culture rooted in curiosity, rigor, and clear storytelling
Make data foundational to product discovery and delivery
Ensure teams use data to understand behavior, measure outcomes, and evaluate ideas
Guide the use of experiments, proto@types, and causal analysis to reduce risk
Help product leaders shift from feature roadmaps to outcome-based KPIs and scorecards
Define measurement, instrumentation, and experimentation
Establish KPIs, guardrails, and leading indicators for each product area
Operationalize experimentation practices including A/B tests, holdouts, and causal inference
Ensure products are instrumented correctly so teams are never 'flying blind'
Lead core product analytics capabilities
Oversee user analytics, customer analytics, funnels, cohorts, and retention analyses
Guide business analytics such as LTV, churn, and economics
Ensure data quality, accuracy, and usability across platforms
Develop and apply data science for insight and customer value
Guide segmentation, forecasting, clustering, and propensity modeling
Partner with product and engineering to embed predictive and adaptive models into experiences
Ensure ML models are monitored, evaluated, and continuously improved
Elevate data capability across the organization
Coach PMs, designers, and engineers to be confident, data-literate decision-makers
Promote experimentation and analytics as routine parts of product work
Share learnings and insights broadly to create organizational knowledge
Influence product strategy and portfolio decisions
Size opportunities, prioritize bets, and guide investment decisions using data
Provide scenario modeling and forecasting for portfolio sequencing
Represent the data and insights perspective in senior forums
Key Qualifications
10+ years of experience in analytics, data science, or related fields, with at least five years leading teams in digital product environments
Experience embedding analysts and/or data scientists within cross-functional product or engineering teams
Strong foundation in product analytics including behavioral data, funnels, cohorts, and retention
Deep experience with experimentation including A/B testing, test design, and interpretation
Familiarity with data science techniques such as clustering, regression, propensity modeling, and recommendations
Comfort with modern data platforms including warehouses, event tracking, BI tools, and experimentation frameworks
Ability to translate complex analyses into clear, actionable insights for product and executive audiences
Strong collaboration and influence skills across Product, Engineering, and Design
Preferred Qualifications
Experience building or scaling data and analytics within empowered product team models
Background applying causal inference or quasi-experimental methods in real-world environments
Exposure to embedding ML models into customer-facing products
Familiarity with AI and agentic systems as accelerators for analysis or modeling
Education Requirements : Bachelor's degree; Advanced degree in data science, statistics, economics, computer science, or a related field preferred.
Skills
Analytical rigor : Applies strong statistical and analytical judgment to define, measure, and interpret product outcomes with clarity and precision.
Product and systems thinking : Connects data, behavior, and business goals; understands how metrics and models influence decisions across journeys, platforms, and teams.
Experimentation expertis e: Designs and governs experiments that produce reliable, decision-ready evidence and helps teams reduce risk and accelerate learning.
Data science fluency : Guides analysts and data scientists in applying advanced techniques such as segmentation, forecasting, clustering, and recommendations to deliver insight and customer value.
Insight storytelling and influence : Translates complex analyses into clear, compelling narratives that shape strategy, inform decisions, and align cross-functional stakeholders.
Team leadership and capability building : Develops, coaches, and elevates analysts and data scientists; builds a culture of curiosity, rigor, and shared ownership of outcomes across product teams.
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Pay Range:$195,500 - $226,800
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
