Regional Sales Manager - Grocery (Southwest / West)

LALA US, Inc • Dallas, TX • 1h ago

JOB SUMMARY

The Regional Sales Manager (RSM) is responsible for driving profitable growth across assigned grocery customers, including H-E-B, WinCo, Bashas', Whole Foods Market, and other regional and independent retailers. This role owns customer strategy, execution, and relationships, with full accountability for volume, revenue, trade spend effectiveness, and in-market execution. The RSM partners cross-functionally with Marketing, Supply Chain, Finance, and Category Management to deliver customer-specific growth plans aligned with company objectives.

RESPONSIBILITIES/DUTIES

· Own customer relationships and growth strategy for H-E-B, WinCo, Bashas', Whole Foods Market, and regional/independent grocery accounts

· Develop and execute annual customer plans to deliver volume, revenue, distribution, and share growth

· Lead pricing, assortment, item authorization, and promotional negotiations within company guardrails

· Deliver net sales, volume, and gross margin targets; manage trade spend and promotional ROI

· Drive in-store execution including distribution, shelf placement, displays, and pricing compliance

· Partner cross-functionally with Marketing, Finance, Supply Chain, and Category Management to execute customer plans

· Manage forecasts, order flow, and service levels to ensure strong customer satisfaction

· Leverage market, POS, and syndicated data to identify growth opportunities and competitive risks

· Deliver regular performance recaps, scorecards, and actionable insights.

· Manage broker and distributor partners to ensure flawless execution in market

WORK EXPERIENCE/KNOWLEDGE:

· 5+ years of CPG sales experience, with direct responsibility for grocery accounts

· Proven success managing regional or large grocery customers (H-E-B, WinCo, Bashas', Whole Foods Market, or similar strongly preferred)

· Background in refrigerated, frozen, or center-store grocery categories

SKILLS / OTHER PERSONAL ATTRIBUTES REQUIRED:

· Bachelor's degree in Business, Marketing, or related field

· Strong financial acumen with experience managing trade spend and P&L drivers

· Proven ability to influence without authority and lead cross-functional initiatives

· Willingness to travel regularly within assigned region

· Experience with EDLP and limited-assortment retailers

· Familiarity with syndicated data (Nielsen, Circana/IRI) and customer POS insights

· Deep key customer portal and presentation knowledge

· Experience managing broker relationships

WORKING CONDITIONS:

· This is a home-based position that must be located in the San Antonio/Austin area.

· Travel 30 - 40%.

· The ability to lift, carry or otherwise move objects of up to 10 pounds is necessary.

· Normally works a regular schedule of hours, however hours may vary depending on the project or assignment.

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