The best thing about this role
Are you looking to make a difference by improving the health of our patients? Here you will find an innovative culture that is patient-focused and dedicated to making a difference. We are committed to helping the population we serve, and our communities, achieve optimum health and enjoy the best quality of life possible.
What you'll do
The Recruitment Marketing Strategist is responsible for developing and executing data-driven marketing strategies and supporting an employer brand that attracts top talent to the organization. The Recruitment Marketing Strategist serves as the project owner and primary point of contact for recruitment marketing for nurse recruitment, talent acquisition and medical staff recruitment for the health system. As someone who enjoys both thinking creatively and taking a data-driven approach, and who has a strong attention to detail, the Recruitment Marketing Strategist leads cross-functional teams and works collaboratively with operational and executive leadership to identify priorities, implement plans, and use relevant data to ensure that projects are completed on time and within budget. They are curious and a quick learner who is knowledgeable about recruitment and marketing, stays up-to-date on current industry trends and best practices and applies this to delivering high-quality, results oriented recruitment marketing to our clients.
Essential Job Functions
Responsible for developing and executing data-driven recruitment marketing for nurse recruitment, talent acquisition, medical staff recruitment, and talent pipeline development programs to attract top talent and achieve organizational recruitment and retention goals.
Use internal data and market data analysis to create recommendations for marketing strategies and reports on metrics for measuring success of marketing efforts.
Serves as the first point of contact with internal recruitment stakeholders, organizational leadership and serves as project lead on all recruitment marketing efforts.
Leads cross-functional teams of leaders, recruiters, physicians, and other stakeholders through the marketing planning process and successful implementation of the plan.
Coordinates with internal resources and agencies to ensure deliverables are campaigns are delivered on-time, under budget and meet the needs/expectations of the client.
Assess current market conditions and future trends, recommending strategies for leveraging opportunities.
Responsible for copywriting and content creation for a wide variety of media including but not limited to: digital marketing, social media, traditional advertising, radio, television, bassett.org careers site, external job boards, and paid search.
Develops and maintains a thorough understanding of network & regional programs and service lines, staffing needs, and hiring processes in order to communicate effectively and develop strategies.
Develops strategies and content to leverage social media and external employment related sites
(LinkedIN, Glassdoor, Indeed) for healthcare recruitment and keeps up with developments and trends.
Develops strategies and materials to leverage Bassett's presence and local and national recruiting events.
Ensures recruitment marketing efforts conform to organizational brand and employer brand standards.
Performs similar or related duties as requested
What we need from you
Education:
Required: 4 year/Bachelor's Degree in Marketing, Advertising, Business, Human Resources or related field.
Experience:
Required: 3 years of broad experience in marketing, public relations, sales, or customer relations OR 3 years experience as a recruiter
Required: 2 years of experience with reporting on progress, results and data to stakeholders
Required: 3 years of demonstrated strong writing skills - experience with copywriting and/or writing for social media preferred
Required: Proficiency with technology including Microsoft Office, project management software, and other commonly used platforms.
Preferred: Recruitment experience
Preferred: Healthcare experience
Preferred: Marketing experience including campaign development and execution OR social media strategy and content development experience
Preferred: Experience leading/managing complex projects
Skills:
Attention to Detail
Creative Thinking
Project Management/Planning
Recruiting
Strategic Thinking
Communication
Physical Requirements:
Sedentary Work - Exerting up to 10 lbs of force occasionally, and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time. Jobs are sedentary if walking or standing are required only occasionally, and all other sedentary criteria are met.
Occasional balancing, climbing, crouching, grasping, kneeling, lifting, pulling, pushing, reaching, stooping, and walking
Frequent hearing, standing, talking, and visual actuity (color, depth, perception)
Constant typing/clerical/dexterity, repetitive motion, and seeing/monitor/computer use
Hazards:
Occasional electrical
Working Conditions:
Occasional noise and dust
Travel:
Occasional Travel - The job may require travel from time- to-time, but not on a regular basis.
Total Rewards
Bassett Healthcare Network's commitment to our employees includes benefit programs carefully designed with the needs and values of all our employees in mind. Many of the benefits we offer are paid fully or in large part by Bassett. Our generous benefits offerings include:
Paid time off, including company holidays, vacation, and sick time
Medical, dental and vision insurance
Life insurance and disability protection
Retirement benefits including an employer match
And more!
Specific benefit offerings may vary by location and/or position.
Pay Range
Salary is based on a variety of factors, including, but not limited to, qualifications, experience, education, licenses, specialty, training, and fair market evaluation based on industry standards. The above compensation range represents a good faith belief of the compensation range by Bassett Healthcare Network, and its entities and affiliates, at the time of this posting or advertisement.
Pay Range Minimum:
USD $66,556.32/Yr.
Pay Range Maximum:
USD $99,834.49/Yr.
We love the difference people bring
We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex (including pregnancy, childbirth, or related condition), age, national origin or ancestry, citizenship, disability, marital status, sexual orientation, gender identity or expression (including transgender status), genetic predisposition or carrier status, military or veteran status, familial status, status as a victim of domestic violence, or any other status protected by law.
