Data Solutions Marketing Strategist

Advance Local • New York, NY • 2h ago

Job Description

Strengthening and empowering all of the communities we serve.

Advance Local is looking for a Data Solutions Marketing Strategist to join our fast-growing Data team. In this role, you'll develop and execute marketing initiatives that position our data products and analytics solutions effectively in the marketplace. With a strong understanding of brand positioning and content creation, this position collaborates with cross-functional teams to drive engagement and support sales efforts.

Compensation for this position is comprised of a base salary plus incentive compensation. The base salary range is $75,000 - $85,000 per year. Additional incentives bring total potential compensation to $90,000 - $102,000.

What you'll be doing:

Develop and execute marketing strategies for data products, ensuring alignment with business objectives and market trends.

Manage brand positioning within the data and analytics space to strengthen market presence and differentiation.

Create compelling content to showcase platform capabilities, insights, and value propositions across multiple channels.

Oversee integrated marketing campaigns across digital, emails, and paid channels, ensuring alignment with product positioning and business objectives.

Manage marketing operations - including content calendar planning, CRM maintenance, and lead handoff processes - to ensure seamless campaign execution and strong alignment between Marketing and Sales.

Collaborate with Sales and Audience Strategy teams to craft messaging that resonates with target audiences.

Support the sales team by developing marketing collateral, pitch decks, and other resources to drive client engagement and conversions.

Conduct competitive market analysis to identify emerging trends, benchmark performance, and inform strategic positioning.

Develop and maintain marketing performance dashboards to track KPIs, optimize campaigns, and provide actionable insights to leadership.

Collaborate with product and sales teams to align marketing strategies with product launches and revenue goals.

Our ideal candidate will have the following:

Bachelor's degree in marketing, communications, business, or related field or a combination of education and experience

Minimum two years' experience in marketing strategy, preferably in technology, data, or analytics sectors

Strong understanding of marketing principles and brand management

Excellent written and verbal communication skills

Proficiency in content creation and digital marketing tools

Ability to analyze market trends and translate insights into actionable strategies

Experience working with data-driven products or SaaS platforms

Familiarity with marketing automation tools

Creative thinker with strong problem-solving abilities

Collaborative mindset and ability to work across teams

Detail-oriented with strong organizational skills

Additional Information

Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com .

Advance Local Media includes MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group, ZeroSum, Headline Group, Adpearance, Advance Aviation, Advance Healthcare, Advance Education, Advance National Solutions, Advance Originals, Advance Recruitment, Advance Travel & Tourism, BookingsCloud, Cloud Theory, Fox Dealer, Hoot Interactive, Search Optics, Subtext.

Advance Local Media is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.

If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information.

Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.

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