Marketing Operations Manager

Xylem • Morrisville, NC • 2h ago

Xylem is a Fortune 500 global water solutions company dedicated to advancing sustainable impact and empowering the people who make water work every day. As a leading water technology company with 23,000 employees operating in over 150 countries, Xylem is at the forefront of addressing the world's most critical water challenges. We invite passionate individuals to join our team, dedicated to exceeding customer expectations through innovative and sustainable solutions.

We are hiring a Marketing Operations Manager !

The Marketing Operations Manager will be the backbone of our marketing infrastructure for Sensus's electric, gas and water divisions-driving efficiency, scalability, and data-driven decision-making across campaigns and platforms. This role is ideal for a strategic thinker with a passion for technology, analytics, and process optimization who thrives in a fast-paced, collaborative environment.

Responsibilities:

Marketing Technology & Infrastructure

Own andoptimizemarketing tools, including Salesforce, Marketo, andcontent/file management platforms.

Drive governance and scalability of marketing systems to ensure efficiency and best-in-class performance.

Partner with IT, the webteamand Sales Operations to ensure seamless integration and data flow across platforms.

Lead change management efforts to maximize adoption and ROI of marketing technology.

Lead Generation & Management

Design and manage end-to-end lead generation workflows, including campaign setup, lead scoring, and routing.

Build andoptimizenurture/drip campaigns in Marketo,leveragingA/B testing and best practices for continuous improvement.

Collaborate with sales and marketing teams to refine lead attribution and qualification criteria, improving conversion rates.

Develop reporting frameworks to track lead performance andidentifyopportunities for optimization.

Data & Analytics

Source, structure, andmaintainmarketing data to support campaign performance, customer segmentation, and strategic decision-making.

Oversee data hygiene initiatives, including cleaning customer lists, Marketo database maintenance, and addressing redundancy issues.

Work with business segment leads to track campaign schedules and ensure alignment across divisions.

Develop and manage dashboards that provide actionable insights forstakeholders.

Reporting & ROI Measurement

Build andmaintainmarketing performance dashboards, including tagging frameworks, attribution models, and ROI tracking.

Deliver regular reporting to stakeholders, highlighting trends, gaps, and opportunities for improvement.

Support quarterly business reviews and strategic planning with data-driven insights.

Cross-Functional Alignment

Act as a connector between marketing, sales, product, and executive teams to ensure consistent processes and shared learnings.

Navigate organizational dynamics to drive consensus and alignment across divisions.

Lead change management efforts related to marketing operations and technology adoption.

Qualifications & Skills

5+ years of experience in marketing operations, preferably in B2B or industrial sectors.

Deepexpertisein Salesforce, Marketo, and other marketing automation and CRM tools.

Demonstrated success in building and scaling lead management processes.

Strong analytical skills with experience in data visualization and performance reporting.

Proven ability tomaintainclean,accurate, and consistent marketing data across systems.

Ability to translate complex data into actionable insights for cross-functional teams.

Excellent communication and stakeholder management skills.

Proven ability to influence and align cross-functional teams in a matrixed organization.

Experience working in a fast-paced, results-oriented environment.

Preferred Qualifications

Experience in utilities, smart metering, or industrial technology sectors.

Familiarity with 80/20 principles and customer-centric marketing strategies.

Certification in Salesforce or Marketo is a plus.

Salary: The estimated salary range for this position is $80,000 to $110,000 plus bonus. Starting pay is dependent on multiple factors, such as skills, experience and work location, and is not typically at the top of the range. At Xylem we offer a competitive compensation package with a generous benefit package, including Medical, Dental, Vision plans, 401(k) with company contribution, paid time off, paid parental leave and tuition reimbursement.

LI-DH1

Join the global Xylem team to be a part of innovative technology solutions transforming water usage, conservation, and re-use. Our products impact public utilities, industrial sectors, residential areas, and commercial buildings, with a commitment to providing smart metering, network technologies, and advanced analytics for water, electric, and gas utilities. Partner with us in creating a world where water challenges are met with ingenuity and dedication; where we recognize the power of inclusion and belonging in driving innovation and allowing us to compete more effectively around the world.

At Xylem, you'll not only contribute to solving water issues but also have the chance to make a difference through our paid Volunteer Program, Xylem Watermark. We prioritize our employees' well-being through inclusion and belonging as well as our Employee Resource Groups (ERG). Proud to be an Equal Employment Opportunity (including disability and veterans) and Affirmative Action workplace, Xylem fosters an inclusive environment free from discrimination or harassment.

Please note that the information in this job description outlines the general nature of the position and is not an exhaustive list of duties. Xylem is dedicated to providing reasonable accommodations to enable all employees to perform their essential job functions. We reserve the right to modify this job description and assign additional duties as needed. Embrace the opportunity to be part of Xylem's transformative journey in shaping the future of water technology! #XylemCareers #GlobalImpact #WaterInnovation

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