Director of Sales & Marketing

Sealing Devices Inc. • Lancaster, NY • 16h ago

Sales Leadership & Strategy Create and implement a clear sales and marketing plan aligned with production capabilities and market demand to detain and gain new customers to meet company objectives. Develop and execute a multi-year sales strategy aligned with corporate growth, market share, and profitability objectives. Identify and pursue new markets, products, distribution channels, and partnerships to expand customer reach. Define annual sales goals, and performance metrics to ensure consistent achievement of revenue and margin targets. Provide regular market insights, forecasts, and performance analyses to executive leadership. Work with Operations and Finance to align sales forecasts with production capacity and inventory planning. Coordinate with other related departments such as Customer Service, Estimation and Purchasing to support sales forecasts and growth goals. Team Development & Performance Management Build, lead, and mentor a high-performing sales organization with a culture of accountability, customer focus, and continuous improvement. Oversee staffing, onboarding, and succession planning for the sales department. Conduct ongoing coaching and leadership development to enhance individual and team capabilities. Promote collaboration and communication between field sales, inside sales, and customer service teams. Customer & Market Engagement Maintain strong relationships with key accounts, distributors, and channel partners. Represent the company as a senior leader at industry events, trade shows, and customer meetings. Gather and interpret customer and competitive insights to inform product development and marketing strategy. Partner with Marketing to create targeted campaigns, sales collateral, and customer engagement programs. Sales Operations & Financial Management Lead the development of annual sales budgets, forecasts, and compensation plans. Own the sales department P&L and ensure disciplined management of margins and pricing strategies. Utilize CRM tools and analytics to manage pipelines, track KPIs, and improve forecast accuracy. Collaborate with Operations and Finance to align sales projections with production capacity and inventory planning. Marketing Oversight Oversee marketing strategy, campaign planning, and budget management. Provide guidance and approval for marketing goals, resource allocation, and spend. Collaborate with the Marketing Manager on campaign design, trade shows, and content marketing. Monitor marketing effectiveness through lead generation metrics, digital analytics, and ROI reporting. Ensure marketing efforts reinforce company brand identity and support sales objectives. Compliance, Safety & Quality Uphold compliance with ITAR, AS9100, and ISO standards. Ensure adherence to all company policies, safety regulations, and quality systems. Promote a culture of accountability, safety, and excellence within the team. What you will need to Succeed: Bachelors degree in Business, Marketing, or Engineering; MBA preferred. 10+ years of combined sales and marketing leadership in manufacturing (aerospace/industrial preferred). Deep understanding of technical B2B sales, distribution channels, and industrial supply chains. Strong experience managing budgets and aligning sales and marketing strategies. Skilled in CRM, automation, and analytics tools (Salesforce, HubSpot, or similar). * Exceptional leadership, communication, and strategic planning skills. Salary ranges for this position are determined based upon the job location and can be adjusted based upon experience, reflecting our commitment to valuing the expertise and contributions of our individual team members. Annual salary range for this role is $225,000 - $250,000 inclusive of commission and a bonus plan based upon experience.

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