Digital Marketing Specialist

Rush Enterprises • New Braunfels, TX • 4h ago

The Digital Marketing Specialist executes day-to-day digital marketing initiatives that support brand visibility, lead generation, and campaign performance, with a primary focus on social media campaigns and paid advertising. This role is responsible for building, launching, and optimizing campaigns; coordinating with internal stakeholders and digital media vendors; and producing performance reporting and presentations. Working closely with the Manager of Digital Marketing and Marketing partners, the specialist ensures timely execution of media strategies while driving efficiency and return on media investment

Essential Job Functions

Coordinate social media strategy and approval workflows with third-party partners to deliver organic content across Facebook, X, LinkedIn, and Instagram for both corporate and local dealership channels.

Collaborate with third-party partners and SaaS platforms to plan, produce, and publish short- and long-form video content optimized for social media performance.

Partner with field teams to manage access to local social media pages and oversee publishing activity to ensure alignment with brand standards and governance requirements.

Lead paid social media execution, including budget oversight, audience targeting, campaign setup, ongoing optimization, and conversion performance tracking.

Support the broader paid media strategy in partnership with the Senior Digital Marketing Manager and external agency partners.

Manage internal communications related to digital marketing initiatives through company channels, ensuring alignment and awareness across stakeholders.

Analyze campaign performance and deliver monthly reporting with actionable insights and data driven optimization recommendations.

Contribute to the development of presentations and performance summaries for quarterly executive-level marketing reviews.

Education and/or Experience

Bachelor's degree in business administration, Marketing, Communications or related field preferred.

Minimum 4 years of experience in a professional environment, preferably within a digital agency or cross-functional corporate marketing department.

Minimum 3 years of direct experience working on digital advertising and social campaigns.

Google Ads certification is preferred.

Consideration is given to relevant experience and related certification.

A valid driver's license may be required, along with a driving record that meets the requirements of the company's insurance provider.

Total Rewards & Compensation:

We offer an exceptional Total Rewards package with outstanding healthcare benefits, a robust 401(k) plan with company matching, and an employee stock purchase program to help you build long-term financial security. Additionally, we provide performance-based incentives and opportunities for professional growth through ongoing training and development. All of this is within a culture that values and rewards excellence, a positive attitude, and integrity, ensuring you thrive personally and professionally.

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled

This job posting does not state or imply that these are the only duties to be performed by this employee. The employee will be required to follow any other instructions and to perform any other duties requested by their leader. EEOC.

Minimum Pay Rate

USD $70,000.00/Yr.

Maximum Pay Rate

USD $76,000.00/Yr.

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