Back to Jobs search

Student Marketing Director - Philadelphia, PA

Follett Corporation • Philadelphia, PA • 9h ago

Reference #: 5001172750006 Back

Student Marketing Director

26-30010

Philadelphia, Pennsylvania, United States Apply

X Facebook LinkedIn Email Copy

Job Description

Position Overview Join the Follett Team where employees are valued, respected, and offered career paths throughout its many campus locations. Follett Higher Education is a leading educational service provider and omnichannel retailer, providing students, faculty, staff, parents, and fans with the course materials, learning tools, and retail services needed to successfully support the collegiate journey. Follett Higher Education supports over 6 million students through its 1,100 physical and 1,750 eCommerce campus stores across North America. The Student Marketing Director will lead local marketing tactics on campus, via in-store and social media efforts, driving traffic, overall awareness, and sales for campus stores. Responsibilities Social Marketing: Adapt social media strategies to enhance brand awareness and drive traffic in-store and online on various platforms (Facebook, TikTok, Instagram, Snapchat, Twitter/X, YouTube, LinkedIn, etc.). Execute on guidance provided by the Senior Social Media Manager. Create regular, original, on-brand content for social media, including copy/storytelling, video, live streams, and photography. Manage time and projects by utilizing a team content calendar and submitting content for approval at least 1 week in advance. Grow social media audiences on all platforms with the use of promotions, contests, partnerships, and other effective tactics. Analyze performance metrics and trends on a weekly basis to refine content creation for optimal outcomes. Collaborate with other Student Marketing Directors, influencers, athletes, and administrators through social media content to establish meaningful connections and drive traffic to the store. Meet regularly with the Senior Social Media Manager on campaigns, social media best practices, etc. Respond to customer service inquiries on social media and through the website. In-Store Marketing: Engage university administrators to support and drive traffic to the Campus Store. Develop a local marketing calendar and execution plan that includes key campus events (sports, graduation, etc.) in addition to creating excitement for non-key event weeks. Track marketing tactics and execution for campaigns, store events, and local initiatives. Act as the liaison between the store and the in-house creative/production team to develop desired marketing collateral to support local marketing efforts. Develop relationships with school contacts, including marketing, admissions, alumni, athletics, etc., to engage support for sharing of local initiatives to drive commissionable sales. Discuss local strategy with OTC marketing partners for execution of strategy. Meets regularly with the Campus Store Director/Manager on the local marketing calendar. Generate and activate in-store events and manage marketing operations to increase foot traffic to the store during non-event times, including NIL opportunities, scavenger hunts, etc. Supports national marketing initiatives at the store level. Maintain in-store signage, online image maintenance, and EDU compliance. Other duties as assigned.

Requirements

Applicants must be enrolled as students at the university where this position is being offered. Sophomore or Junior. Applicants must be able to work 20 hours a week. Creative thinker with a keen eye for engaging content. Ability to thrive in a fast-paced, dynamic, and entrepreneurial environment. Up-to-date knowledge of social media trends, algorithms, and best practices. Self-starter who takes the initiative. Excellent verbal and written communication skills. Excellent organizational skills and attention to detail. Able to build and present reports on your efforts that show an evaluation of your performance and provide leadership with the ability to track results. Ability to manage and work within assigned local budget. Proficient in Microsoft Office Suite. Background in Canva Pro and CapCut Pro is a plus! It requires some evening and weekend work to oversee events and manage and complete projects based on the needs of the business. Ability to sit, stand, walk, lift, carry, push, and pull. Handle objects: conventional computer hardware and office supplies. Work Environment: This position primarily involves in-store content creation, with optional remote work opportunities available during school breaks (e.g., spring break and summer break). International Students: Will need to work with their school to acquire the required work authorization documentation.

Equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Similar Jobs

BEST Sales Intern - Security Systems - Pennsauken, NJ

Johnson Controls Inc. • Pennsauken, NJ • 3h ago

Sales & Marketing

BEST Technical SalesAs a global leader in smart, healthy, and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet. As a Johnson Controls Intern, your val...

3h ago

Go to Apply

Marketing and Admissions Director

Genesis Healthcare • Paoli, PA • 9h ago

Sales & Marketing

Overview At Genesis Healthcare, we are dedicated to improving the lives we touch through the delivery of high-quality care and exceptional service. As a leading provider in the long-term care industry, we believe in fost...

9h ago

Go to Apply

Sr. Marketing Coordinator

Crane Payment Innovations • Malvern, PA • 9h ago

Sales & Marketing

Sr. Marketing Coordinator Location PA, Malvern Department Program Management Employment Type Full Time Have you ever used the self-checkout inan Acme? Played the slots at a Harrah'sMaybeyou grabbed a drink from a vending...

9h ago

Go to Apply

Sales Associate - PT

Paper Source • Ardmore, PA • 1d ago

Sales & Marketing

88914BR Title: Sales Associate - PT Location/Division: PA - Ardmore - Ardmore - 4380 Job Summary: To be a great Sales Associate, you provide excellent customer service which is friendly, genuine and professional, and you...

1d ago

Go to Apply

Account Executive, Civilian

Red River • Trenton, NJ • 2d ago

Sales & Marketing

The Federal Account Executive - Civilian Agencies is responsible for driving revenue growth across assigned U.S. federal civilian agencies by developing strategic relationships, identifying mission-aligned opportunities,...

2d ago

Go to Apply

Outside Sales Representative

Acosta Group • Cherry Hill, NJ • 2d ago

Sales & Marketing

Outside Sales Representative General Information Company: ACO-US Location: CHERRY HILL, New Jersey, 08003 Ref #: 66771 Pay Rate: $ 20.00 Experience/skills and/or location may influence position wage rate Range Minimum: $...

2d ago

Go to Apply

LinkEx Sales Executive

Saia, Inc • Pennsauken, NJ • 3d ago

Sales & Marketing

Ready To Go Further? Saia is a different kind of logistics and transportation company. We do things the right way. You'll see it in our commitment to our people, customers, and community. You'll feel it in the support yo...

3d ago

Go to Apply

Entry Level B2B Sales Representative

ADP • Mount Laurel, NJ • 3d ago

Sales & Marketing

ADP is hiring a Sales Representative, Small Business Services. Are you ready to build a rewarding future? Uncapped commissions, lavish incentive trips, and career advancement are some of the ways. Do you want to join a F...

3d ago

Go to Apply

Account Executive - Splunk

Cisco • Philadelphia, PA • 3d ago

Sales & Marketing

Splunk, a Cisco company, is building a safer and more resilient digital world with an end-to-end full stack platform made for a hybrid, multi-cloud world. Leading enterprises use our unified security and observability pl...

3d ago

Go to Apply

Director of Sales

Sunrise Senior Living • Newtown Square, PA • 3d ago

Sales & Marketing

When you join Sunrise Senior Living, you will be able to use your unique skills to empower residents to live longer, healthier, and happier lives. Not only will you build meaningful relationships with residents, their fa...

3d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.