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Sr. / Executive Director, HCP Marketing Lead
Bayer is committed to delivering Health for All by advancing a portfolio of innovative treatments. The company has the passion and determination to develop and commercialize medicines that help improve patients' lives. One of our key late-stage pipeline assets, Asundexian, is an oral Factor XIa inhibitor (anti-thrombotic), and is being developed as a potential treatment for secondary stroke prevention in patients who have experienced a non-cardio-embolic ischemic stroke.
The Executive Director, Health Care Professional (HCP) Marketing, Asundexian, is an exciting opportunity for a high-energy individual interested in launching and accelerating the growth of Asundexian. The Executive Director of Marketing will be responsible for shaping and executing the brand strategy to ensure successful U.S. launch readiness and long-term adoption. This leader will focus on driving the strategy and launch excellence needed to create outstanding HCP engagement while developing tailored initiatives and communications focused on addressing the unmet need in secondary stroke prevention. This role will leverage strategic marketing prowess, executional excellence, and an entrepreneurial spirit to drive brand sales and market share.
This position is a Whippany, NJ Headquartered opening. Candidate's must be able to work out of the Whippany, NJ office weekly.
Your Tasks and Responsibilities:
Leveraging data-driven insights to develop the brand strategy, including core branding, positioning, messaging, campaign and go-to-market models tailored to physicians treating secondary stroke;
Developing and leading brand and investment plan for the marketing team;
Partnering with business insights team to set the future direction for insight generation and strategy development; monitoring product strategy success and adjusting accordingly;
Staying ahead of market trends to build innovative solutions that address or preempt customer needs;
Galvanizing complex matrix teams and leading agency relationships to flawlessly execute tactics on strategy, time, and budget;
Partnering with Customer Engagement Teams, Market Access, Medical/HEOR, Digital/Media Center of Excellence and leading cross-functional projects to drive brand goals;
Cultivating relationships with thought leaders, key customers, and professional organizations;
Representing Marketing on Promotional Review Team;
Providing an environment that fosters learning, open communication, teamwork, and fun to maintain and expand our high-performing team.
Key Working Relationships:
Global and U.S. brand teams
Customer engagement/sales leaders and broader team
Finance business partner
Business insights and analytics team
Regulatory, medical and legal teams
Market access
Advocacy relations
Business insights and analytics team
Digital strategy and operations team
External agency partners
Who You Are
Bayer seeks a candidate who possesses the following:
Required Qualifications:
BA/BS Degree;
Extensive background within the pharmaceutical Industry leading and/or managing teams;
High-performing Health Care Professional (HCP) Marketer with expertise creating, leading, and implementing innovative strategies in complex matrix organizations;
Personal conviction, drive for results, and ability to lead and deliver through others;
Proven ability to use analytical skills and critical thinking to diagnose business issues and incorporate into development or adjustment of marketing plans to achieve business results in a self-directed manner;
Experience creating, leading and implementing innovative strategies;
Significant experience in external stakeholder/partner engagement;
Strong emotional intelligence and interpersonal skills to set a vision and influence without authority across diverse internal and external teams;
Excellent communicator and strong presenter with the ability to partner, gain credibility, and influence without authority across all organizational levels to deliver results with speed;
Ability to work in a fast-paced environment and make decisions in ambiguous/uncertain situations;
Ability to travel approximately 25% (domestic and international travel);
Passion for patients and self-motivation.
Preferred Qualifications:
12 years of Pharmaceutical industry or equivalent experience, with at least 5 years in marketing and MBA or other advanced degree;
Neurology and health systems experience in the stroke field;
Prior launch experience;
Prior pharmaceutical sales management experience is a plus.
Employees can expect to be paid a salary between $214,240 - $321,360. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.
This salary range is merely an estimate and may vary based on an applicant's location, market data/ranges, an applicant's skills and prior relevant experience, certain degrees and certifications, and other relevant factors.
This posting will be available for application until at least 1/28/26.
LI-US
LI-AMS
YOUR APPLICATION
Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.
To all recruitment agencies: Bayer does not accept unsolicited third party resumes.
Bayer is an Equal Opportunity Employer/Disabled/Veterans
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.
Bayer is an E-Verify Employer.
Location: United States : New Jersey : Whippany || United States : New Jersey : Fairfield || United States : New Jersey : Morristown
Division: Pharmaceuticals
Reference Code: 860195
Contact Us
Email: hrop_usa@bayer.com
