Overview:
The Commercial Product Marketing Manager will play a critical role in advancing Landauer's Beyond the Badge strategy by enabling the commercial team to successfully execute go-to-market plans for our expanding portfolio of SaaS solutions and physics/regulatory consulting services. This role focuses on bridging product strategy with commercial execution, ensuring our offerings are positioned effectively, and equipping the sales team with the tools and insights needed to drive growth.
Key Responsibilities:
Go-to-Market Strategy & Execution
Develop and implement GTM strategies for SaaS products and consulting services, ensuring alignment with business objectives and revenue targets.
Partner with Marketing and Sales leadership to define launch plans, pricing strategies, and promotional campaigns.
Monitor market trends, customer needs, and competitive landscape to refine positioning and messaging.
Sales Enablement
Create and deliver sales enablement resources, including presentations, demos, ROI calculators, competitive battle cards, and objection-handling guides.
Train and support the sales team on product value propositions, differentiation, and consultative selling techniques.
Serve as a subject matter expert during key customer engagements to help close strategic opportunities.
Commercial Support
Collaborate with Sales to identify barriers to adoption and develop solutions to accelerate deal cycles.
Provide insights on segmentation, targeting, and account prioritization to maximize penetration in key markets.
Partner with Customer Success to ensure smooth onboarding and retention strategies for SaaS and consulting offerings.
Product Positioning & Messaging
Define clear value propositions for SaaS and consulting services that resonate with target personas.
Translate technical capabilities into compelling business outcomes for customers.
Support Marketing in creating high-impact content such as case studies, whitepapers, and thought leadership pieces.
Cross-Functional Collaboration
Work closely with Engineering and Operations to ensure product readiness aligns with GTM timelines.
Leverage the Fortive Business System (FBS) tools to drive continuous improvement in funnel management and commercial execution.
Qualifications:
Bachelor's degree in Business, Sales, Marketing, or a related field; an MBA is a plus.
5+ years of relevant work experience with global products.
Strong foundation in marketing fundamentals, including pricing, positioning, articulating value propositions, building a differentiated strategy, understanding customer needs, and more.
Analytical & logical fact-based problem solving.
Strong communication and presentation abilities to groups, large and small.
Resourceful, collaborative teammate and possesses an owner mentality.
Effective at time management and priority setting.
Can travel domestically and internationally, 25%.
Skills:
Product Management
Product Innovation
Collaboration
Communication
FBS/ Sales System Tools
Fortive Corporation Overview
Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.
We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential-your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
About Fluke Health Solutions
Comprised of four industry leaders-Fluke Biomedical, LANDAUER, RaySafe, and Victoreen - Fluke Health Solutions (FHS) leads the biomedical and radiation detection markets with innovative products and services that help keep customers, patients, and clients safe.
Fluke Biomedical leads the world in manufacturing biomedical test equipment like defibrillator analyzers and digital pressure meters. LANDAUER measures radiation exposure with dosimeter and radiation monitoring badges. RaySafe is the worldwide leader of X-ray test equipment, real-time staff dosimetry, and radiation survey meters. And Victoreen instruments are the trusted source for radiation monitoring systems and quality assurance for nuclear power professionals.
At FHS, we believe in your potential - your ability to learn, grow and contribute in meaningful ways. And we believe in giving you the opportunity, accountability, and visibility to do just that.
We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.
Bonus or Equity
This position is also eligible for bonus as part of the total compensation package.
Pay Range
The salary range for this position (in local currency) is 114,100.00 - 190,500.00
This position is also eligible for bonus as part of the total compensation package.
The salary range for this position (in local currency) is 114,100.00 - 190,500.00
We are an Equal Opportunity Employer
Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.
