Digital Marketing Sr Manager

ADP • Florham Park, NJ • 3h ago

Senior Manager, Digital Marketing

JOB SUMMARY

Drive measurable market impact through strategic digital lead acquisition across multiple high-impact channels. In this individual contributor role, you will lead efforts across In-Product Marketing (IPM), Search Engine Optimization (SEO), Generative Engine Optimization (GEO), and Search Engine Marketing (SEM) channels specifically for Automatic Data Processing Insurance Agency, Inc. (ADPIA), an affiliate of ADP, Inc. You will bring your in-depth knowledge and experience to play a crucial part in significant cross-functional partnerships within a matrix organization to elevate brand awareness and market demand.

ADPIA is a licensed insurance agency and is an affiliate of ADP, one of the world's largest providers of business outsourcing and human capital management solutions. ADPIA helps businesses manage their Property & Casualty and Health & Benefits insurance needs seamlessly alongside their payroll, HR and other services.

KEY RESPONSIBILITIES

Digital Channel Growth

Grow the In-Product Marketing (IPM) channel performance to meet lead and revenue targets.

Support product-led growth and strategic business initiatives, such as digital purchase platforms, to execute new growth strategies and capture market share.

Execute successful channel expansion Proof of Concepts (POCs) to expand product-led growth initiatives beyond existing channels.

Increase awareness, traffic, engagement, and lead flow across a variety of channels including GEO, SEO, SEM, Email marketing, and more.

Partner closely with sales teams to ensure campaigns are understood, facilitate a seamless lead transition, and optimize conversion rates from lead generation through to final sales outcomes.

Share digital marketing best practices and knowledge of internal and external emerging technologies (e.g., multi-touch attribution, evolving GEO strategies and tactics).

Implements and measures the effectiveness of ADPIA's overall digital marketing strategy.

KNOWLEDGE, SKILLS, AND ABILITIES

Excellent communication and collaboration skills are essential for operating effectively within a matrix organization and leveraging strong cross-functional partnerships.

Ability to operate effectively even with incomplete data sets, utilizing heuristic approaches and sound business judgment to form hypotheses, derive actionable insights, drive outcomes, and solve complex problems.

Must work independently and exercise agility to balance immediate day-to-day sales requirements along with executing longer-term, strategic initiatives.

Ability to articulate complex and complicated technologies, processes, and concepts clearly to non-technical business associates to optimize outcomes.

Proactively drive campaign success through continuous creative ideation, orchestration, execution, and analysis in a test-and-learn environment.

Strong quantitative and data-driven approach with working familiarity across key technologies like Salesforce.com, Salesforce Marketing Cloud, Google Search Console, Google Analytics, etc.

Acts as a resource for colleagues across the portfolio.

BA/BS or equivalent education and experience required.

Minimum 5 years digital marketing experience.

Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions. We offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more. The compensation for this role is USD $85,200.00 - USD $173,100.00 / Year

Actual compensation will not be less than the applicable minimum wage or minimum exempt salary requirement under federal, state and local laws.

A little about ADP: We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition (https://www.adp.com/about-adp/awards-and-recognition.aspx) .

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP's operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP's culture and our full set of values.

ADP

Go to Apply

Share this job

Similar Jobs

Part Sales Manager - Part Time

AutoZone, Inc. • Hackensack, NJ • 50min ago

Management & Administrative

Job Description AutoZone's Store Management team drives store performance, fosters a productive team, and ensures exceptional customer service. Managers and MITs play a key leadership role, expected to Live The Pledge an...

50min ago

Go to Apply

Part Sales Manager - Full Time

AutoZone, Inc. • Bergenfield, NJ • 50min ago

Management & Administrative

50min ago

Go to Apply

Part Sales Manager - Full Time

AutoZone, Inc. • Westwood, NJ • 50min ago

Management & Administrative

50min ago

Go to Apply

Manager 1, Small & Medium Business Direct Sales - Outside Sales

Comcast • Union City, NJ • 1h ago

Management & Administrative

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascin...

1h ago

Go to Apply

Research Manager, Ad Sales Research (R50031064)

FOX • New York, NY • 1h ago

Management & Administrative

OVERVIEW OF THE COMPANYFox Corporation Under the FOX banner, we produce and distribute content through some of the world's leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Tel...

1h ago

Go to Apply

Payments Sales Manager - Asset Managers - Vice President

JPMorgan Chase • New York, NY • 1h ago

Management & Administrative

As a Payments Sales Manager within the Asset Managers industry segments, you will be primarily responsible for developing business from existing and new clients/prospects. You are expected to expand the relationships by...

1h ago

Go to Apply

Direct Sales Consultant

Sunrun • East Brunswick, NJ • 1h ago

Management & Administrative

Ever since we started in 2007, Sunrun has been at the forefront of connecting people to the cleanest energy on Earth. It's why we've become the #1 home solar and battery company in America. Today, we're on a mission to c...

1h ago

Go to Apply

Asset Management - Fixed Income Quantitative Researcher - Executive Director

JPMorgan Chase • New York, NY • 3h ago

Management & Administrative

The GFICC (Global Fixed Income, Currencies, and Commodities) Quantitative Research group is focused on quantitative approaches to alpha generation for both systematic and discretionary fixed income mandates. This spans a...

3h ago

Go to Apply

Asset Management - Fixed Income Quantitative Research Developer - Vice President

JPMorgan Chase • New York, NY • 3h ago

Management & Administrative

3h ago

Go to Apply

Associate Director, Influencer & Community Management

Unilever • Hoboken, NJ • 3h ago

Management & Administrative

About the RoleThe Associate Director, Influencer & Community Management will lead the strategy, development, and execution of influencer marketing and community management across the Personal Care portfolio. This rol...

3h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.