Description POSITION SUMMARY: Twin Cities PBS is one of the most innovative public media organizations in the country. Every day, it uses the power of media to advance local storytelling, help young people succeed, and support adults in the pursuit of lifelong learning. The Director of Marketing and Communications leads Twin Cities PBS marketing and communications efforts supporting strategic priorities and initiatives. This position develops and implements integrated, audience-first marketing and communication strategies and plans across channels, platforms, and projects serving a multitude of vertical businesses across the organization. The role manages a team of people, develops audience, creates and oversees processes, and collaborates cross-functionally with an eye towards optimization using data and insights. The position is also responsible for managing the organization's digital ecosystem including the website and social media channels; developing communications collateral including press releases, blog stories, and executive speeches; and serving as organizational press contact. The successful candidate will be strategic, innovative, deadline-oriented, collaborative, and a skilled copywriter and storyteller with a passion for public media. This position reports to the Vice President of Marketing, Communications & Brand Strategy within the MarComm department. Compensation: $130,000 to $140,000 annually in addition to company providedbenefits. Hybrid Work Environment: Candidates must live in or be willing to relocate to the Twin Cities Metro area and report to onsite office a minimum of three days per week on Tuesdays, Wednesdays, and Thursdays. MAJOR AREAS OF RESPONSIBILITY INTEGRATED MARKETING & COMMUNICATIONS STRATEGY (60% of time) Develops short-term and long-term integrated marketing and communications strategies that align with department and organizational goals and cater to key audiences. Leads team members to create and execute cross-channel marketing and communications plans including but not limited to social media, email newsletters, website content and programming, traditional and digital advertising, direct mail, targeted press and media outreach, and community activations. Intakes, prioritizes, and assigns projects and tasks based on organizational and marketing goals. Creatively problem solves to address and prioritize internal and external marketing opportunities and resources. Serves as the primary liaison and central point of contact with content production teams, revenue teams, and other partners to gather information and craft marketing and communications strategies in service of cross-departmental priorities. Identifies cross-promotional opportunities that drive mutual benefit and positive ROI. Clearly disseminates information to direct reports to ensure they effectively and efficiently execute marketing and communications plans and deliverables. Provides information and clarity to partners on project status and outcomes. Manages the planning and execution of overall marketing and communications editorial calendar for products, content verticals, and goals. Collaborates with the Vice President on PR strategies, issues management, brand reputation efforts. Manages media relations and develops contacts with media members, influencers, and community leaders. Acts as corporate spokesperson and responds to members of the media in a timely manner. Composes and distributes press releases. Works with Marketing and Content teams on press kits. Develops communications and associated materials for diverse external stakeholders including community partners, government officials, funders, members, donors, and audiences. Recommends process improvements and strategies to facilitate two-way flow of information and streamlining of marketing and communications functions. Creates best practices and standardized tools, templates, and documentation to support and explain MarComm work. Works continuously to assess and maintain the integrity of the Twin Cities PBS brand (visual identity, tone, voice) and its cohesive, consistent application across all internal and external touchpoints. Leads the management and maintenance of the Twin Cities PBS digital ecosystem including the website, email, and social media channels. Supports community activations that further the Twin Cities PBS mission and vision. Collaborates with other PBS and public media organizations to develop and enhance station relations efforts, resulting in greater reach for local content productions. Understands the user journey from acquisition through philanthropy and markets to key audiences appropriately based on their position in the marketing funnel. Manages marketing, communications, and promotional budgets for content verticals and strategic priorities, making sure all projects are delivered on time and within budget. Measures, analyzes, and tracks KPIs that assess marketing and communications success across platforms in line with marketing industry and public media standards and delivers ongoing reporting for senior management. Makes data-driven decisions and optimizes marketing campaigns and strategies for ongoing effectiveness. Researches current benchmark trends and audience preferences to determine the most appropriate mix of media to promote and present content to audiences. MARKETING TEAM LEADERSHIP (20% of time) Provides and supports professional development and skill building for the Marketing team. Builds a culture of continuous learning in line with rapid marketing industry evolution. Focuses performance on the strategic plan by mentoring and motivating staff to develop a culture that lives the mission and drives results. Creates and assesses performance benchmarks and goals for individual staff members by platform and audience focus. Leads, mentors, inspires, and guides team and staff members throughout their Twin Cities PBS careers. Oversees the hiring, staffing, evaluation, overall management, and training of staff. COMMUNICATION & COLLABORATION (15% of time) Collaborates seamlessly with a broad range of internal clients representing a variety of departments and disciplines. Customizes the approach to client management and handles daily interactions with mutually beneficial synergy opportunities in mind. Collaborates with other Department Leaders including Creative Services and Marketing Operations, Events and Community Outreach, Sponsorship, Content (History, Arts & Culture, Public Affairs, Children's Media), and Advancement (Membership, Major Giving, Institutional Giving, Revenue Operations) to develop fully integrated marketing and communications strategies. Works effectively with key external parties including paid talent, volunteer talent, the public, agency partners, production companies, and public media station relations contacts across the country. Manages and leads recurring team meetings and cross-departmental meetings to improve productivity and performance and meet station goals. Develops effective and visually compelling presentations for senior management that succinctly summarize key marketing and communications strategies, plans, and data-driven outcomes. Collaborates with Evaluation and other teams to integrate key insights into comprehensive reports and recaps. Other duties as assigned (5% of time) Participates as an active member and leader of the Twin Cities PBS Marketing team within the MarComm department. Contributes to shared goals and collaborates with colleagues on achievement of priorities. Other duties as assigned. QUALIFICATIONS Required Experience Bachelor's degree in marketing, communications, journalism, or related field. 8+ years of marketing leadership and strategy... For full info follow application link. Twin Cities Public Television is an Affirmative Action, Equal Employment Opportunity, Veteran and Disability employer.
